Director of Integrated Media Strategy & Investment

Adore Me; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) + matching

Medical, dental, and vision insurance

Paid holidays

Sick time

Paid parental leave

FSA

HSA

Dependent care savings program

Press Pause Summer Fridays

Job summary

A fashion retail company located in New York is seeking a Director, Integrated Media Planning & Investment. This role involves defining media investment strategies to support customer acquisition and brand loyalty across channels. The ideal candidate will have over 10 years of experience in media strategy, along with strong abilities in budget management and cross-functional leadership. Benefits include 401(k) matching, health insurance, and unique perks like Summer Fridays.

Qualifications

• 10+ years of experience in media strategy or performance marketing.
• Experience managing large marketing budgets ($20M+ annually).
• Ability to connect media performance to financial outcomes.

Responsibilities

• Own the allocation of marketing spend across channels.
• Partner with analytics to understand media performance.
• Lead the media team’s strategic direction.
• Connect marketing investment to revenue targets.

Skills

Media strategy

Performance marketing

Cross-functional initiative leadership

Budget management

Incrementality testing

Collaboration

Education

Bachelor’s degree in Marketing, Business, or Economics

Job description

A fashion retail company located in New York is seeking a Director, Integrated Media Planning & Investment. This role involves defining media investment strategies to support customer acquisition and brand loyalty across channels. The ideal candidate will have over 10 years of experience in media strategy, along with strong abilities in budget management and cross-functional leadership. Benefits include 401(k) matching, health insurance, and unique perks like Summer Fridays.