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Job summary
A leading retail company is seeking an Integrated Media Strategist to enhance business growth through strategic media planning and execution. This full-time position requires 5+ years of media experience, a relevant bachelor's degree, and expertise in a variety of media channels. The role focuses on optimizing media investments and ensuring alignment with business goals while fostering communication across cross-functional teams. Ideal candidates should possess strong analytical skills and be adept at presenting insights to stakeholders.
Qualifications
5+ years of media strategy experience, preferably on the agency or brand side.
Deep understanding of various media channels including video, audio, and traditional media.
Experience with media mix modeling and analytics tools.
Responsibilities
Lead media strategy development, execution, and reporting across the Enterprise.
Optimize media spending across channels to maximize returns.
Integrate media communication across teams for efficiency.
Skills
Media strategy
Integrated media planning
Cross-channel campaign management
Analytical skills
Communication skills
Relationship building
Presentation skills
Education
Bachelor's degree in marketing, business or related area
Tools
Microsoft Office
Media analytics tools
Job description
A leading retail company is seeking an Integrated Media Strategist to enhance business growth through strategic media planning and execution. This full-time position requires 5+ years of media experience, a relevant bachelor's degree, and expertise in a variety of media channels. The role focuses on optimizing media investments and ensuring alignment with business goals while fostering communication across cross-functional teams. Ideal candidates should possess strong analytical skills and be adept at presenting insights to stakeholders.