Director, Integrated Media Planning — Retail Growth

OMDUS OMD USA LLC; United States; On-site; USD 145,000 - 160,000; Full time

Job summary

Omnicom Group seeks a Director of Integrated Media Planning for Retail to lead strategic media planning across channels and drive measurable brand impact. You will partner with senior leaders to reshape client media approaches, balancing performance with cultural relevance in a fast-paced agency setting.

The role requires 8+ years in integrated media planning, $100MM+ annual spend experience, and strong leadership skills. This position is based in the United States with in-office expectations.

Qualifications

• 8+ years of integrated media planning experience
• Experience working with ~$100MM+ range of yearly media spend
• Experience working closely with Marketing Science/Data Analytics teams to drive optimization recommendations
• Experience working in fast-paced agency environment with expert-level ability to juggle many different tasks while keeping internal + external teams on track
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent

Responsibilities

• Collaborative Partnership–embraces and drives the OMD approach of building partnerships with others on behalf of our clients.
• Offer a deep understanding of the landscape (category, competitive, cultural, consumer) and expertise in bringing insights to life effectively within strategic frameworks
• Apply deep understanding in brand media tactical development across CTV, Digital Video, Social, Search, and Custom Direct Partnerships
• Provide expert-level experience defending agency work/recommendations and challenging internal/external teams in effort to enhance the work
• Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together
• Hunger for Innovation– our clients want and have access to truly never been done before opportunities
• Helps determine the right ones and brings them to life in impactful ways
• Relationship Building– practices the ability to be personal, understanding and a desire to do what’s best for the team and the client
• Fully engaged and present with clients
• Inspiring Leadership – challenges a team to solve clients challenges in unique ways
• Inspires others to try new approaches and serves as a role model to the team

Skills

Integrated media planning

Cross-functional planning

Data analytics collaboration

Leadership of a team

Brand strategy

Stakeholder management

Communication

Channel strategy

Education

Graduate of a four-year college or university

Job description

Omnicom Group seeks a Director of Integrated Media Planning for Retail to lead strategic media planning across channels and drive measurable brand impact. You will partner with senior leaders to reshape client media approaches, balancing performance with cultural relevance in a fast-paced agency setting.

The role requires 8+ years in integrated media planning, $100MM+ annual spend experience, and strong leadership skills. This position is based in the United States with in-office expectations.