Director, Integrated Media Strategy

Hill Holliday; New York (NY); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model NYC/Boston

Job summary

Hill Holliday is seeking a Director, Media Planning to lead the development and stewardship of integrated media strategies for clients, guiding a team of media professionals to deliver data-driven campaigns that meet business objectives.

The role requires 7-10+ years in media planning and client management, with a track record of delivering strategic, channel-spanning campaigns. This hybrid position is based in NYC or Boston and offers a competitive salary.

Qualifications

• 7-10+ years of experience in strategic media planning and client management in an advertising or media agency.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 3+ years of experience managing and developing teams.
• Strong understanding of integrated media planning across traditional and digital channels.
• Proven track record leading media strategy for major brands and managing multiple client deliverables.

Responsibilities

• Lead the development and execution of integrated media strategies aligned with client objectives and business goals.
• Craft strong and strategic media recommendation narratives.
• Oversee media planning across digital, social, programmatic, search, TV, streaming, audio, and out-of-home.
• Translate insights and performance data into actionable media recommendations.
• Identify opportunities to improve campaign performance and drive results.
• Manage client relationships and lead presentations and strategy discussions.
• Mentor and develop a team of media planners and managers.

Skills

Strategic media planning

Client management

Team leadership

Data-driven decision making

Communication & presentation

Education

Bachelor's degree in Marketing, Advertising, Communications, Business

Tools

Nielsen Media Impact

MRI-Simmons

MediaRadar

Telmar

Helixa / Clear Decisions

Job description

Hill Holliday is seeking a Director, Media Planning to lead the development and stewardship of integrated media strategies for clients, guiding a team of media professionals to deliver data-driven campaigns that meet business objectives.

The role requires 7-10+ years in media planning and client management, with a track record of delivering strategic, channel-spanning campaigns. This hybrid position is based in NYC or Boston and offers a competitive salary.