Senior Director, Media Strategy & ROI

Macy's; United States; On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Comprehensive health and wellness coverage

401(k) match

Paid time off

Performance-based incentives

Job summary

A leading retail company in the United States seeks a media planning leader to create comprehensive media strategies aimed at impactful outcomes. Candidates should have over 15 years of experience in planning large-scale campaigns and managing teams, alongside expertise in media measurement and analytics. This role emphasizes a data-driven approach to optimize media effectiveness across various channels. Competitive benefits and a dynamic work environment are offered.

Qualifications

• 15+ years of experience directly managing campaigns.
• Experience in the retail or consumer goods industry preferred.
• Ability to work in fast-paced environments and manage multiple projects.

Responsibilities

• Set vision and lead the media strategy for marketing plans.
• Collaborate with cross-functional partners to plan effective campaigns.
• Utilize data-driven insights to optimize media buying.

Skills

Strong track record in planning large-scale media campaigns

Media measurement and key brand metrics knowledge

Expertise in media models (MMM, MTA)

Strong analytical skills

Excellent written and verbal communication skills

Collaborative mindset

Proficiency with media planning tools

Education

Bachelor’s degree or equivalent work experience

Job description

A leading retail company in the United States seeks a media planning leader to create comprehensive media strategies aimed at impactful outcomes. Candidates should have over 15 years of experience in planning large-scale campaigns and managing teams, alongside expertise in media measurement and analytics. This role emphasizes a data-driven approach to optimize media effectiveness across various channels. Competitive benefits and a dynamic work environment are offered.