Director of Integrated Media Strategy

Financial Independence Group; Cornelius (NC); On-site; USD 120,000 - 190,000; Full time

Job summary

A financial advisory firm is seeking a Director to lead media strategy development and vendor management. The role involves creating cohesive media strategies across channels such as television, digital, and public relations. The ideal candidate will have experience in campaign architecture and performance analysis while ensuring brand consistency and quality control in all deliverables. This leadership position requires collaboration with internal teams and strategic insights to enhance revenue growth through effective media engagement.

Responsibilities

• Develop integrated media strategies across various channels.
• Build and refine media service offerings with product design.
• Manage relationships with vendors across all media channels.
• Provide strategic guidance for media plans and campaign architecture.
• Ensure cross-channel alignment and messaging coordination.
• Analyze campaign results for performance improvement.
• Train internal teams on media practices and trends.
• Support new business pitches with media strategies.
• Maintain quality control and brand consistency across deliverables.

Job description

A financial advisory firm is seeking a Director to lead media strategy development and vendor management. The role involves creating cohesive media strategies across channels such as television, digital, and public relations. The ideal candidate will have experience in campaign architecture and performance analysis while ensuring brand consistency and quality control in all deliverables. This leadership position requires collaboration with internal teams and strategic insights to enhance revenue growth through effective media engagement.