Director of Integrated Media & Content Strategy

Wells Enterprises; Chicago (IL); Sur place; USD 160 000 - 224 000; Plein temps

Résumé du poste

Wells Enterprises (a Ferrero Company) seeks a Director of Integrated Media & Content to lead cross-brand media strategy, content, and CRM-driven initiatives. You’ll partner with Brand, Customer, and Insights teams to optimize A&P investment and drive consumer journeys while delivering commercial results.

You will oversee agency relationships, build playbooks, and advance modern marketing capabilities across Retailer Media Networks, in-house content, and influencer programs.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• MBA often preferred for senior leadership in marketing.

Responsabilités

• Lead integrated media planning and strategy across Wells brands.
• Oversee content strategy, influencer, and CRM-driven initiatives.
• Manage agency relationships and budgeting for IMC.
• Develop measurement frameworks and reporting standards.
• Collaborate with Brand, Customer, and Insights teams.

Connaissances

Strategic thinking

Media planning

Cross-functional collaboration

Agency partnerships

Data-driven decisions

Leadership

Formation

Bachelor's degree in marketing

MBA preferred

Outils

CRM

Description du poste

Wells Enterprises (a Ferrero Company) seeks a Director of Integrated Media & Content to lead cross-brand media strategy, content, and CRM-driven initiatives. You’ll partner with Brand, Customer, and Insights teams to optimize A&P investment and drive consumer journeys while delivering commercial results.

You will oversee agency relationships, build playbooks, and advance modern marketing capabilities across Retailer Media Networks, in-house content, and influencer programs.