Director, Content & Experiential Marketing

Mindshare; New York (NY); On-site; USD 100,000 - 230,000; Full time

Job summary

WPP Media Sports & Entertainment seeks a Director, Content Management in New York to lead content strategy and multi-channel programs for major accounts. You will drive client communications, ensure strategic coherence, and oversee production direction across teams to deliver high-impact campaigns.

The role demands senior leadership, strong presentation skills, and a track record of autonomous portfolio management, with a focus on entertainment and branded content partnerships.

Qualifications

• 8-10+ years in content, media, branded entertainment, advertising, production, or partnerships with senior client leadership.
• Proven success owning content programs or a major account portfolio from strategy through delivery.
• Experience creating social-first experiential events at scale across social and digital.

Responsibilities

• Owns the content agenda and priorities for a major account or portfolio, aligning client objectives with distinctive content opportunities.
• Leads client communications and project management across internal teams for coherence and quality.
• Informs decisions on partner approach, creative direction, and issue resolution; escalates as needed.
• Develop brainstorm decks and host internal and client brainstorms based on briefs or opportunities.
• Evaluate content & media partners with WPP colleagues to inform RFP lists and responses.
• Lead content strategy and narrative for priority RFPs and proactive recommendations.
• Collaborate to develop RFPs and ensure briefs aid vendor responses.
• Oversee decks and documents for client presentations.
• Anticipate market shifts and translate into repeatable approaches for the portfolio.
• Lead and develop Associate Directors and Managers, coaching performance.

Skills

Content strategy

Senior client leadership

Strategic thinking

Presentation skills

Relationship-building

Autonomy

Leadership of teams

Decision making

Job description

WPP Media Sports & Entertainment seeks a Director, Content Management in New York to lead content strategy and multi-channel programs for major accounts. You will drive client communications, ensure strategic coherence, and oversee production direction across teams to deliver high-impact campaigns.

The role demands senior leadership, strong presentation skills, and a track record of autonomous portfolio management, with a focus on entertainment and branded content partnerships.