Director of Integrated B2B Strategy & Growth

dentsu; New York (NY); On-site; USD 114,000 - 145,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability,

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu Creative in New York is seeking an experienced strategist to lead integrated strategy across creative, content, experience and media for one or two B2B brands.

You will translate strategic direction into catalytic ideas and briefs, build a strategic rationale, and develop brand worlds that inform activation across paid, owned, and social channels. Collaboration and mentorship are key to success.

Qualifications

• 6-10 years strategy experience with fluency in creative strategy, content strategy, experience strategy AND media strategy.
• Proven ability to develop and communicate breakthrough strategic thinking, not just execute briefs.
• Experience working on B2B brands in complex strategic environments.
• Experience working across creative, content, experience and media functions.
• Comfort engaging with senior stakeholders in strategic conversations.
• Experience with social media platforms and/or influencer partnerships a plus.

Responsibilities

• Translate strategic direction into powerful Catalyzing Ideas and briefs grounded in creative insight and contextual possibility.
• Build the strategic rationale—not just what we're doing, but why it matters and how it moves the business.
• Develop brand worlds that breathe life into ideas—articulating character, conviction, and edges with specificity.
• Help creative teams uncover the strategic insight that should drive their work. Identify how ideas work across the full B2B lifecycle.
• Develop content and sales enablement strategies that support the buying experience—going beyond the expected to elevate the brand a thought leader in the category while optimizing for LLMs.
• Identify WHERE ideas reach the right buying groups and HOW they show up in context across paid media, owned channels, social platforms, and influencer partnerships.
• Research and surface buyer signals that inform where and when strategy becomes relevant and urgent.
• Understand signal stacking—how multiple signals cluster to create moments of greatest impact.
• Help teams understand how their work feeds the whole and why that connection matters.
• Bridge creative and media conversations so both disciplines understand they're working from the same foundation.
• Think all languages simultaneously—you are fluent in creative strategy, experience strategy, content strategy AND media strategy, weaving them together.

Skills

Strategy

Creative strategy

Content strategy

Experience strategy

Media strategy

B2B brands

Stakeholder engagement

Systems thinking

Mentorship

Job description

Dentsu Creative in New York is seeking an experienced strategist to lead integrated strategy across creative, content, experience and media for one or two B2B brands.

You will translate strategic direction into catalytic ideas and briefs, build a strategic rationale, and develop brand worlds that inform activation across paid, owned, and social channels. Collaboration and mentorship are key to success.