Influencer Marketing Lead: Strategy & Growth

Dentsu Aegis Network Ltd.; New York (NY); Hybrid; USD 95,000 - 96,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Job summary

Dentsu Creative in New York is seeking a client lead for influencer marketing who owns strategy and execution end-to-end, guiding campaigns with limited oversight while mentoring junior staff. You’ll forecast KPIs, optimize messaging, and collaborate across the agency to drive client outcomes.

You will also manage budgets, contracts, and compliance, including FTC guidelines, with strong growth opportunities and cross-functional collaboration across Dentsu.

Qualifications

• 3 years minimum relevant agency experience.
• Proven influencer marketing and project management experience.
• Hands-on experience with platforms such as CreatorIQ, Captiv8, or similar.
• Experience managing teams, budgets, and contracts.
• Strong communication, organization, and prioritization skills.
• Ability to manage multiple campaigns simultaneously with attention to detail.
• Growth-minded, collaborative, and accountable leadership style.
• Proficiency in PowerPoint, Word, and Excel.

Responsibilities

• Serve as the primary day-to-day client contact for influencer marketing initiatives.
• Develop, present, and optimize influencer strategies across clients and categories.
• Forecast campaign impact and KPIs, tying performance to business outcomes.
• Review and guide creative concepts, messaging, and ongoing optimization.
• Manage and mentor junior team members, supporting development and growth planning.
• Support influencer negotiations, contracting, and legal coordination.
• Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines).
• Analyze performance data and report on progress against client revenue goals.
• Identify process improvements and organic growth opportunities.
• Collaborate cross-functionally across Dentsu and support new business efforts as needed.

Skills

Influencer marketing

Project management

Team leadership

Budget management

Contract management

Communications

PowerPoint

Word

Excel

Tools

CreatorIQ

Captiv8

PowerPoint

Word

Excel

Job description

Dentsu Creative in New York is seeking a client lead for influencer marketing who owns strategy and execution end-to-end, guiding campaigns with limited oversight while mentoring junior staff. You’ll forecast KPIs, optimize messaging, and collaborate across the agency to drive client outcomes.

You will also manage budgets, contracts, and compliance, including FTC guidelines, with strong growth opportunities and cross-functional collaboration across Dentsu.