Head of Insights & Analytics

Highwire; San Francisco (CA); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible hybrid work model

401(k) matching

Medical, dental, and vision coverage

Parental leave

Wellness program

Dog-friendly office

Job summary

Highwire is seeking a Director of Insights & Analytics to advance data-driven strategy across our B2B technology, financial services, and healthcare client portfolio. You will transform research, measurement, and analytics into actionable insights to demonstrate business impact for clients.

The role collaborates with client-facing teams to develop measurement frameworks, build dashboards, and present strategic recommendations to marketing leaders.

Qualifications

• Bachelor’s degree or equivalent professional experience in analytics, insights, research, or a related field.
• 7+ years of experience in measurement, analytics, research, or insights roles in a communications/PR/marketing agency environment.
• Experience in B2B communications across tech, cybersecurity, healthcare, financial services, or professional services sectors preferred.
• Proven ability to translate complex data and research into actionable insights and strategic recommendations.
• Strong proficiency with secondary research, measurement frameworks, and analytics platforms.
• Excellent writing and presentation skills; ability to communicate insights clearly to clients and internal teams.
• Experience developing dashboards, reports, and performance measurement frameworks.

Responsibilities

• Lead the development and execution of measurement and insights strategies across client programs, ensuring alignment with business objectives.
• Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends and actionable recommendations.
• Conduct secondary research and synthesize findings into insights and strategic recommendations.
• Partner with cross-functional teams to integrate insights into campaign strategy and execution.
• Build and maintain agency measurement frameworks, methodologies, and datasets.
• Develop reports, dashboards, and presentations that communicate KPIs, ROI, and campaign impact.
• Serve as a client-facing insights expert translating complex methodologies into accessible recommendations.
• Stay current on emerging analytics, AI/ML, and research methods to enhance capabilities.
• Support internal data literacy through training and knowledge sharing.
• Mentor junior team members as the insights function grows.

Skills

Analytics

Insights

Research

Measurement

Dashboards

Excel

PowerPoint

Presentation

Mentoring

Client-facing

Education

Bachelor’s degree in analytics, insights, research, or related field

Tools

Excel

PowerPoint

AI/ML exposure

Job description

Highwire is seeking a Director of Insights & Analytics to advance data-driven strategy across our B2B technology, financial services, and healthcare client portfolio. You will transform research, measurement, and analytics into actionable insights to demonstrate business impact for clients.

The role collaborates with client-facing teams to develop measurement frameworks, build dashboards, and present strategic recommendations to marketing leaders.