Director of Insights & Analytics

Bully Pulpit International; New York (NY); Hybrid; USD 125,000 - 165,000; Full time

Benefits offered by this job

100% company-paid medical, dental, and

vision insurance

401(k) with employer match up to 4%

Generous vacation

$50 monthly phone reimbursement

Unlimited sick time

16 weeks paid parental leave

Job summary

Bully Pulpit International is seeking a Director of Insights to lead data-driven research and analytics efforts that inform client campaigns. You will transform complex data into clear, actionable insights at the nexus of analytics, strategy, and storytelling.

This role involves guiding methodologies, mentoring analysts, and ensuring insights are embedded across campaigns with a focus on AI-enabled research and visualization tools.

Qualifications

• 8-11 years of experience in strategy, messaging, market research, or insights roles.
• Ability to lead teams and manage complex projects in fast-paced environments.
• Ability to mentor a team of analysts and foster curiosity, rigor, and innovation.
• Expertise in research methodologies, including polling, focus groups, in-depth interviews, and digital analytics.
• Strong storytelling skills to distill complex data into persuasive insights.
• Experience with AI-supported research methodologies.
• Experience with data visualization tools and analytics platforms.
• Crossfunctional collaboration to integrate insights into campaigns.
• Excellent communication and presentation skills.
• Strong interest in using AI to strengthen research.

Responsibilities

• Serve as senior strategic advisor translating datasets into narratives and actionable recommendations.
• Drive the agency's research approach making data-driven methodologies central to campaigns.
• Shape the POV by staying ahead of analytics trends and techniques.
• Lead development and execution of research strategies with emphasis on survey research.
• Direct full lifecycle of research projects from design to reporting.
• Master analytical tools to convert data into insights for campaign performance.
• Oversee and mentor analysts, fostering technical excellence.
• Manage workflows and resources to meet timelines.

Skills

Team leadership

Data analytics

Survey research

Polling

Focus groups

In-depth interviews

Digital analytics

Storytelling

AI in research

Tableau

Power BI

Crossfunctional collaboration

Communication

Education

Advanced degree in a relevant field

Tools

Tableau

Power BI

AI tools

Job description

Bully Pulpit International is seeking a Director of Insights to lead data-driven research and analytics efforts that inform client campaigns. You will transform complex data into clear, actionable insights at the nexus of analytics, strategy, and storytelling.

This role involves guiding methodologies, mentoring analysts, and ensuring insights are embedded across campaigns with a focus on AI-enabled research and visualization tools.