Director/Senior Director, Insights

BPI Group; New York (NY); Hybrid; USD 125,000 - 165,000; Full time

Benefits offered by this job

100% company-paid medical insurance

Dental insurance

Vision insurance

401(k) with employer match up to 4%

Generous vacation time

Phone reimbursement

Unlimited sick time

16 weeks paid parental leave

Job summary

Bully Pulpit International is seeking a Director of Insights to lead data-driven research and analytics strategies informing client campaigns. This role sits at the nexus of analytics, strategy, and storytelling—transforming complex data into clear, actionable insights that drive results.

You'll oversee a team of analysts, shape the agency's POV, and drive advanced survey research, ensuring rigorous methodologies across campaigns and communications. Hybrid work with multiple U.S.

Qualifications

• 8–11 years in strategy, messaging, market research, or insights roles
• Proven ability to lead teams and manage complex projects
• Mentor a team of analysts
• Expertise in polling, focus groups, in-depth interviews, and digital analytics
• Strong storytelling to distill complex data into insights
• Experience with AI-supported research methodologies
• Experience with data visualization tools (Tableau, Power BI) and analytics platforms
• Cross-functional collaboration with strategy, creative, paid media, and digital
• Excellent communication and presentation skills
• Interest in harnessing AI to strengthen research processes

Responsibilities

• Serve as a senior strategic advisor to clients, translating complex datasets into narratives and actionable recommendations
• Drive the agency's research approach with data-driven methodologies at the core of campaigns
• Shape the agency's POV by staying ahead of industry trends in analytics
• Lead development and execution of comprehensive research and analytics strategies
• Direct the full lifecycle of research projects from design to reporting
• Master analytical tools to transform data into insights for campaign optimization
• Oversee and mentor a team of analysts and researchers
• Manage internal workflows to meet timelines and allocate resources

Skills

Strategic leadership

Team management

Storytelling

Communication

Analytical thinking

AI-based research

Cross-functional collaboration

Education

Advanced degree in relevant field

Tools

Tableau

Power BI

Job description

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 400 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

• Starting Salary Range: $125,000 - $165,000 (+ annual bonus)
• Expectation to work from one of our offices (DC, NYC, SF, CHI, LA) at least 3 days a week

The Impact You Will Make

BPI is seeking a Director of Insights to lead the development and execution of data-driven research and analytics strategies that inform client campaigns and strategic communications. This role sits at the nexus of analytics, strategy, and storytelling—transforming complex data into clear, actionable insights that drive results.

What The Day-to-Day Looks Like

• Serve as a senior strategic advisor to clients, translating complex datasets into clear, compelling narratives and actionable recommendations
• Drive the agency's overarching research approach, ensuring that data-driven methodologies are at the core of all client campaigns and communications
• Shape the agency's Point of View (POV) by staying ahead of industry trends and evolving analytics techniques
• Lead the development and execution of comprehensive research and analytics strategies, with a particular focus on sophisticated survey research
• Direct the full lifecycle of research projects, from initial design and methodology selection to final analysis and reporting
• Master sophisticated analytical tools to transform raw data into insights that optimize digital and creative campaign performance
• Oversee and mentor a team of analysts and researchers, fostering a culture of technical excellence and professional growth
• Manage internal workflows and processes to ensure project timelines are met and resources are allocated effectively

Requirements

What You Bring

• 8-11 years of experience in strategy, messaging, market research, or insights roles, preferably in an agency, political, or public affairs environment
• Proven ability to lead teams and manage complex projects in fast-paced environments
• Ability to manage and mentor a team of analysts, fostering a culture of curiosity, rigor, and innovation
• Expertise in research methodologies, including polling, focus groups, in-depth interviews, and digital analytics
• Strong storytelling skills with the ability to distill complex data into clear, persuasive insights
• Experience working with AI supported research methodologies
• Experience working with data visualization tools (e.g., Tableau, Power BI) and analytics platforms
• Experience working crossfunctionally with internal teams (strategy, creative, paid media, and digital) to integrate insights into campaign planning and execution
• Excellent communication and presentation skills
• Strong interest in how to harness AI to strengthen research and make processes more efficient

Preferred Qualifications

• Familiarity with voter data, media measurement, and digital campaign metrics
• Advanced degree in a relevant field (e.g., political science, statistics, data science, or communications)

Benefits

BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.

We're looking for all kinds of people.

BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today's interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across eleven markets in the US and Europe.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition or genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Let's keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com