Senior Director, Insights & Analytics Strategy

BPI Group; New York (NY); Hybrid; USD 125,000 - 165,000; Full time

Benefits offered by this job

100% company-paid medical insurance

Dental insurance

Vision insurance

401(k) with employer match up to 4%

Generous vacation time

Phone reimbursement

Unlimited sick time

16 weeks paid parental leave

Job summary

Bully Pulpit International is seeking a Director of Insights to lead data-driven research and analytics strategies informing client campaigns. This role sits at the nexus of analytics, strategy, and storytelling—transforming complex data into clear, actionable insights that drive results.

You'll oversee a team of analysts, shape the agency's POV, and drive advanced survey research, ensuring rigorous methodologies across campaigns and communications. Hybrid work with multiple U.S.

Qualifications

• 8–11 years in strategy, messaging, market research, or insights roles
• Proven ability to lead teams and manage complex projects
• Mentor a team of analysts
• Expertise in polling, focus groups, in-depth interviews, and digital analytics
• Strong storytelling to distill complex data into insights
• Experience with AI-supported research methodologies
• Experience with data visualization tools (Tableau, Power BI) and analytics platforms
• Cross-functional collaboration with strategy, creative, paid media, and digital
• Excellent communication and presentation skills
• Interest in harnessing AI to strengthen research processes

Responsibilities

• Serve as a senior strategic advisor to clients, translating complex datasets into narratives and actionable recommendations
• Drive the agency's research approach with data-driven methodologies at the core of campaigns
• Shape the agency's POV by staying ahead of industry trends in analytics
• Lead development and execution of comprehensive research and analytics strategies
• Direct the full lifecycle of research projects from design to reporting
• Master analytical tools to transform data into insights for campaign optimization
• Oversee and mentor a team of analysts and researchers
• Manage internal workflows to meet timelines and allocate resources

Skills

Strategic leadership

Team management

Storytelling

Communication

Analytical thinking

AI-based research

Cross-functional collaboration

Education

Advanced degree in relevant field

Tools

Tableau

Power BI

Job description

Bully Pulpit International is seeking a Director of Insights to lead data-driven research and analytics strategies informing client campaigns. This role sits at the nexus of analytics, strategy, and storytelling—transforming complex data into clear, actionable insights that drive results.

You'll oversee a team of analysts, shape the agency's POV, and drive advanced survey research, ensuring rigorous methodologies across campaigns and communications. Hybrid work with multiple U.S.