Director of Influencer & Creator Strategy

5WPR; Miami (FL); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

5WPR is seeking a Director of Influencer & Creator Strategy in Miami, FL. You will independently lead creator programs, translating briefs into influencer strategies and partnering with senior leaders to develop integrated campaigns across client accounts.

You will mentor junior team members, manage client relationships, and oversee end-to-end program execution—from planning and outreach to content development, activation, and reporting.

Qualifications

• In-depth experience in influencer marketing and creator strategy.
• Ability to lead client workstreams independently.
• Strong collaboration with senior leadership across disciplines.
• Experience mentoring junior team members.
• Proven track record translating briefs into creator programs.
• Understanding of measurement and reporting for campaigns.

Responsibilities

• Independently lead assigned influencer and creator workstreams, developing strategies and recommendations aligned with client objectives
• Translate client briefs, audience insights, cultural trends, and platform behaviors into thoughtful creator strategies and program approaches
• Partner with senior Influencer, Digital, and PR leadership on the development of integrated influencer and creator programs
• Help apply and evolve agency frameworks, processes, playbooks, and best practices across client work
• Bring forward emerging creator trends, platforms, partnership models, and opportunities that can strengthen client programs
• Collaborate with PR, social, paid media, creative, and other teams to ensure influencer is effectively integrated into broader communications programs
• Serve as a day-to-day lead for assigned influencer and creator programs, building strong relationships with clients and internal account teams
• Lead client conversations, presentations, and recommendations related to influencer strategy and program execution
• Oversee programs from planning and creator identification through outreach, negotiation, content development, activation, and reporting
• Provide strategic guidance and solutions throughout the lifecycle of a program, escalating to senior leadership when appropriate
• Ensure work is strategically sound, creatively strong, and aligned with client objectives and expectations
• Use program performance and insights to identify opportunities for optimization and inform future recommendations
• Manage and mentor junior and mid-level team members, providing clear direction, feedback, and support
• Delegate effectively while maintaining accountability for the quality and timely delivery of assigned workstreams
• Support the development of team members across creator relations, program management, strategy, measurement, and client service
• Act as a knowledgeable resource for PR account teams, helping them navigate influencer and creator opportunities and program needs
• Contribute to a collaborative, solutions-oriented team culture
• Oversee the day-to-day management of assigned programs, ensuring work is delivered on time, within budget, and in alignment with agency standards
• Maintain strong oversight of program details, timelines, deliverables, creator relationships, and internal workflows
• Help ensure consistent use of agency processes, tools, and measurement approaches across assigned accounts
• Proactively identify challenges and solve problems, bringing in senior leadership when additional guidance or escalation is needed
• Stay current on industry shifts, platform updates, creator trends, and evolving best practices

Skills

Influencer marketing

Creator strategy

Leadership

Client management

Program management

Cross-functional

Job description

5WPR is seeking a Director of Influencer & Creator Strategy in Miami, FL. You will independently lead creator programs, translating briefs into influencer strategies and partnering with senior leaders to develop integrated campaigns across client accounts.

You will mentor junior team members, manage client relationships, and oversee end-to-end program execution—from planning and outreach to content development, activation, and reporting.