Senior Analytics Lead, Client Solutions – Healthcare

Initiative; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

Initiative in New York is seeking a data and analytics lead to guide measurement and optimization for HCP and DTC campaigns. You will work with client teams to translate analytics into actionable business recommendations and present performance reviews.

The role requires 6–8 years in marketing/healthcare analytics, strong storytelling, and proficiency in Tableau, SQL, and Excel. Office-based role focused on analytics delivery and collaboration.

Qualifications

• Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.
• 6–8 years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.
• Experience supporting pharmaceutical or healthcare clients preferred.
• Experience developing campaign measurement strategies across HCP and DTC initiatives.
• Familiarity with agency-side media planning and execution.
• Experience with Tableau, SQL, Excel; familiarity with Snowflake is a plus.

Responsibilities

• Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
• Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.
• Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
• Lead, mentor, and coach Analysts and Managers.
• Stay current on developments in healthcare marketing, pharmaceutical commercialization, omnichannel engagement, AI-enabled analytics.

Skills

Healthcare analytics

Campaign measurement

Cross-channel attribution

Tableau

SQL

Excel

Marketing science

Education

Bachelor's degree in quantitative field

Tools

Snowflake

Healthcare data platforms

Data management tools

Job description

Initiative in New York is seeking a data and analytics lead to guide measurement and optimization for HCP and DTC campaigns. You will work with client teams to translate analytics into actionable business recommendations and present performance reviews.

The role requires 6–8 years in marketing/healthcare analytics, strong storytelling, and proficiency in Tableau, SQL, and Excel. Office-based role focused on analytics delivery and collaboration.