Director of Growth Marketing & Lead Generation

Adweek; Cincinnati (OH); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401(k) with company match

Health insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Employee discount

Referral program

Job summary

Windows Direct USA seeks a hands-on Director of Marketing to lead strategy and execution across markets. You’ll oversee a $5M+ budget, build the team, and drive profitable growth, reporting to the CEO and VP.

Ideal candidates bring broad performance-marketing leadership, multi-channel experience, and a track record of turning data into action while managing agencies and vendors across locations.

Qualifications

• Broad hands-on marketing leadership experience with performance marketing and the full lead-to-sale funnel.
• Experience across multiple channels (TV, radio, digital, paid search, field/event marketing).
• Significant marketing budgets and multi-location management experience.
• Ownership of measurable results: KPIs, attribution, ROI, conversion, and capacity.
• Strong cross-functional leadership with sales, call center, and executives.
• At least three years managing multichannel programs and outcomes.
• Strong organization and clear communication of performance and recommendations.
• Comfort with web-based platforms, reporting tools, and new tech.
• Eye for copy, design, offers, and content.
• Independent yet collaborative, with a customer-focused problem-solving approach.
• Bachelor’s degree or relevant real-world experience.

Responsibilities

• Own marketing performance and spending across markets and manage a $5M+ budget.
• Develop market-specific plans aligned with sales goals and capacity.
• Lead advertising across channels in multiple locations.
• Manage agencies, lead providers, and vendors with accountability for ROI.
• Track lead-to-sale funnel, lead generation, appointments, and ROI.
• Use data/attribution to optimize investments and present results to leadership.

Skills

Performance marketing

Lead generation

Budget management

Cross-functional leadership

Multi-channel marketing

Data analytics

Copywriting

Communication skills

Web platforms

Team leadership

Education

Bachelor’s degree in marketing, advertising, communications, digital/technology, or business management

Tools

CRM systems

Reporting tools

Job description

Windows Direct USA seeks a hands-on Director of Marketing to lead strategy and execution across markets. You’ll oversee a $5M+ budget, build the team, and drive profitable growth, reporting to the CEO and VP.

Ideal candidates bring broad performance-marketing leadership, multi-channel experience, and a track record of turning data into action while managing agencies and vendors across locations.