Director of Marketing And Advertising

Windows Direct USA; Cincinnati (OH); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401(k) with company match

Health, dental, and vision insurance

Life insurance

Paid time off

Referral program

Job summary

Windows Direct USA is seeking a hands-on Director of Marketing to lead our strategy and execution across multiple markets. You will manage a marketing budget of $5 million+, build and coach a team, and drive profitable growth while reporting to the CEO and VP.

You will own performance across channels, optimize spend, and oversee agencies, lead providers, and internal teams. A bachelor's degree in marketing or related field is required, with 3+ years in multichannel programs and strong leadership

Qualifications

• Bachelor's degree in marketing, advertising, communications, digital tech, or business management.
• Hands-on marketing leadership with multi-channel experience across TV, radio, digital, and field/events.
• Experience managing large budgets and coordinating multiple markets.
• Proven ability to own measurable marketing KPIs, attribution, ROI and conversion.
• Strong cross-functional leadership across sales, call center, operations, and vendors.

Responsibilities

• Own marketing performance and spending across markets.
• Develop market-specific marketing plans aligned with sales goals.
• Lead advertising across multiple channels and manage external agencies.
• Oversee lead handling from inquiry to appointment setting and handoff to sales.
• Hire, train, and mentor the internal marketing call center team.
• Improve lead response and conversion through data-driven optimization.
• Collaborate with sales to balance lead volume with capacity.
• Present results and recommendations to leadership.

Skills

Performance marketing

Lead generation

Direct response

Funnel management

Cross-functional leadership

Multichannel marketing

Analytics & reporting

Copywriting

Digital platforms

Communication skills

Education

Bachelor's degree in marketing

Tools

CRM systems

Marketing automation

Reporting tools

Job description

Are you a marketing leader who knows how to generate quality leads, turn those leads into appointments, and make marketing dollars produce results?

Windows Direct USA is looking for a hands‑on Director of Marketing to lead our marketing strategy and execution across multiple markets. This person will manage a marketing budget of $5 million or more, develop our team, hold vendors accountable, and help drive profitable growth.

You’ll work directly with our CEO and VP. We need someone who can see the big picture, get into the details, and take ownership of results.

WHAT YOU’LL DO

Own marketing performance and spending

• Manage and track a marketing budget of $5 million or more while maintaining cost-of-marketing targets.
• Develop and execute market-specific marketing plans that account for local conditions, sales goals, and sales capacity.
• Lead digital, television, radio, print, and other advertising across multiple locations.
• Manage agencies, lead providers, and other vendors, holding them accountable for spending, lead quality, reporting, and results.
• Track performance across the full lead-to-sale funnel, including lead generation, appointment conversion, issued leads, sales, marketing cost, and return on investment.
• Use data and attribution to identify what’s working, what isn’t, and where to invest next.
• Present results and recommendations to company leadership.
• Oversee the lead-handling process from initial inquiry through appointment setting and handoff to sales.
• Hire, train, coach, and lead our internal marketing call center team.
• Identify gaps in lead response and follow-up, and improve conversion from raw lead to set appointment.
• Work closely with sales and the call center to understand lead quality, match lead volume to sales capacity, and improve the opportunities reaching our representatives.

Lead campaigns and build the brand

• Oversee managers responsible for home shows, events, and canvassing.
• Develop advertising campaigns, offers, creative, and sales materials that get customers to act.
• Manage social media content and customer messages across our accounts.
• Develop email campaigns for customers at different stages of their journey.
• Use our customer database to grow repeat and referral business.
• Work with customer service to strengthen our online reputation and generate more authentic customer reviews.
• Improve our website and marketing materials to increase conversion.
• Develop and distribute internal employee communications and sales collateral.

Lead people and execute

• Partner with the CEO and VP to develop marketing strategies and put them into action.
• Build strong working relationships across sales, the call center, field marketing, operations, agencies, lead providers, vendors, and leadership.
• Set clear priorities and expectations for team members and vendors across locations.
• Build a dependable, collaborative team that takes ownership and follows through.
• Make decisions, solve problems, and adapt quickly as business needs change.

WHAT YOU BRING

• Broad, hands‑on marketing leadership experience, with strong knowledge of performance marketing, direct response, lead generation, and the full lead-to-sale funnel.
• Experience across multiple marketing channels, ideally including television, radio, digital media, paid search, lead aggregators, and field or event marketing. We’re looking for a well‑rounded leader rather than someone focused on only one specialty.
• Demonstrated experience managing significant marketing budgets and competing priorities across multiple locations or markets.
• Experience owning measurable results, including marketing KPIs, attribution, ROI, conversion performance, sales capacity, and local market conditions.
• Strong cross‑functional leadership and influence skills, with the ability to work effectively with sales, call center, field marketing, operations, outside partners, and executive leadership.
• At least three years of hands‑on experience managing multichannel marketing programs and results.
• Strong organization and communication skills, with the ability to explain performance and recommendations clearly.
• Confidence working with web‑based platforms, reporting tools, and new technology.
• A strong eye for copy, design, offers, and content.
• The ability to work independently, collaborate across teams, and manage competing priorities.
• A customer‑focused approach and the ability to solve problems in a fast‑paced environment.
• A bachelor’s degree in marketing, advertising, communications, digital/technology, or business management, or relevant real‑world experience.

WHAT SUCCESS LOOKS LIKE

You know which channels and vendors are producing quality leads, what it costs to generate appointments, and where opportunities are being lost. Your team knows what’s expected, leadership has a clear view of performance, and marketing decisions are backed by results.

PAY AND BENEFITS

• $120,000–$150,000 per year
• 401(k) with company match
• Health, dental, and vision insurance
• Life insurance
• Paid time off
• Referral program