Senior Director of Growth Marketing

Long Home Products; Taunton (MA); On-site; USD 125,000 - 150,000; Full time

Benefits offered by this job

Performance bonus

Company-branded growth opportunities

Employee development

Job summary

Long Home Products seeks aSenior Director of Marketing to lead B2C marketing strategy, demand generation, and brand growth. This hands-on role combines strategic vision with execution across digital and traditional channels and requires scaling marketing operations to drive revenue.

The role oversees an annual budget of $35M–$50M, balancing brand investment with direct-response initiatives and measurable customer acquisition results.

Qualifications

• 7+ years in B2C marketing with leadership experience.
• Experience in home improvement or similar high-volume consumer services preferred.
• Proven ability to manage large-scale budgets ($25M+).
• Strong direct-response and performance marketing background.
• History of linking marketing spend to revenue growth.
• Experience with multi-channel campaigns and lifecycle marketing.
• Leadership experience in building and developing teams.

Responsibilities

• Define and execute company-wide marketing strategy aligned to revenue growth.
• Oversee $35M–$50M annual marketing budget and ensure ROI.
• Lead paid search, SEO, paid social, email, direct mail, and other channels.
• Improve lead volume, quality, and cost per lead across programs.
• Partner with sales to forecast demand and optimize conversions.
• Build customer journeys across email, SMS, retargeting, and lifecycle channels.
• Evaluate agencies and vendors; optimize internal vs external capabilities.
• Establish KPIs and drive data-driven decision making.

Skills

Strategic marketing leadership

Brand building

Lead generation & demand gen

Budget management

Multi-channel marketing

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Marketing automation

Analytics platforms

Call tracking & attribution

Salesforce (preferred)

Job description

Long Home Products seeks aSenior Director of Marketing to lead B2C marketing strategy, demand generation, and brand growth. This hands-on role combines strategic vision with execution across digital and traditional channels and requires scaling marketing operations to drive revenue.

The role oversees an annual budget of $35M–$50M, balancing brand investment with direct-response initiatives and measurable customer acquisition results.