Director of Growth Marketing

Brooklinen; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Brooklinen seeks a Director of Growth Marketing in NYC to drive the full-funnel growth strategy and optimize performance across paid channels, including Search, Paid Social, Affiliate, and CTV. You will own budgets, forecasting, and a rigorous testing roadmap to elevate traffic, ROAS, and efficiency.

Collaborating with Creative, Brand, Ecommerce, and Analytics, you will translate data into actionable insights, manage an in-house Growth Marketing team, and report to the VP of Marketing.

Qualifications

• 7+ years of marketing experience with deep expertise in performance and growth marketing, including hands-on platform experience.
• Proven experience leading an in-house growth or paid media function at a DTC brand at scale.
• Demonstrated ability to partner across Creative, Finance, Ecommerce, Analytics, and Brand.
• Experience managing large media budgets ($10M+) and driving efficient growth across multiple paid channels.
• Strong analytical fluency across DTC metrics including LTV, CPA, ROAS, CAC, % organic, and attribution.
• Experience with measurement methodologies including MMM and incrementality testing.

Responsibilities

• Own and evolve growth marketing strategy across paid channels to drive traffic, ROAS, and efficiency.
• Lead day-to-day strategy and performance across Search, Paid Social, Affiliate, and CTV.
• Own budgets and forecasts in partnership with Finance and Marketing; manage investments against goals.
• Develop and oversee testing and optimization roadmap across paid channels; test creative and platform experiments.
• Partner with Creative, Brand, Ecommerce, and Analytics to balance brand storytelling with performance.
• Present insights to senior leadership linking channel performance to KPIs and business recommendations.
• Headcount planning and lead an in-house Growth Marketing team.

Skills

Growth leadership

Performance marketing

Strategic planning

Team leadership

Budget management

DTC experience

Analytics proficiency

MMM testing

Cross-channel marketing

Tools

Excel

Omni

Heap

Job description

• We’re excited to be hiring a Director of Growth Marketing to join our team in NYC. Reporting to the VP of Marketing, this role will oversee Brooklinen’s Growth Marketing function and play a critical role in shaping and elevating our full-funnel spend strategy across channels
• This is an exciting opportunity for a curious, growth-minded, and results-oriented leader to build upon our strong foundation and push the boundaries of what best-in-class growth marketing looks like
• Own and evolve Brooklinen’s growth marketing strategy to drive meaningful top- and bottom-line results through best-in-class planning, testing, and execution
• Lead the day-to-day strategy and performance across key paid channels—including Search, Paid Social, Affiliate, and CTV—with a focus on traffic, ROAS, and marketing efficiency
• Own performance marketing budgets and forecasts in partnership with Finance and Marketing, proactively managing investment against traffic, ROAS, and new customer goals
• Develop and oversee the testing and optimization roadmap across paid channels, including creative testing, platform experimentation, and user journey optimization
• Partner closely with Creative, Brand, Ecommerce, and Analytics to develop channel strategies and creative that balance brand storytelling with performance
• Leverage multiple attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance
• Stay close to execution within platforms and continuously identify opportunities for innovation, experimentation, and improved performance
• Develop and present insights to senior leadership, connecting channel performance to company-wide KPIs and clear business recommendations
• Own headcount planning and team structure for Growth Marketing
• Lead an in-house team of channel managers, fostering strong performance, development, accountability, and operational excellence

Proficiency with Excel and BI/analytics tools such as Omni and Heap, with the ability to translate data into clear insights and actionsA curious, growth-minded, and results-oriented leader who challenges assumptions, moves quickly from insight to action, and continuously looks for ways to improve performance7+ years of marketing experience with deep expertise in performance and growth marketing, including recent hands-on platform experienceProven experience leading an in-house growth or paid media function at a DTC brand at scaleDemonstrated ability to partner effectively across Creative, Finance, Ecommerce, Analytics, and BrandExperience managing large media budgets ($10M+) and driving efficient growth across multiple paid channelsComfort operating at both strategic and tactical levels, from setting the vision to getting into the detailsExperience with measurement methodologies including MMM and incrementality testingStrong analytical fluency across DTC metrics, including LTV, CPA, ROAS, CAC, % organic, and attributionA strong people leader with a track record of building, developing, and retaining high-performing teams