Director, Growth Strategy - Talent Pool

Darkroom; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Job summary

Darkroom is seeking a Director of Growth Strategy to lead a portfolio of fast-growth consumer brands. You will split your time between high‑level growth consulting and building a Darkroom team to deliver scalable results.

You will oversee omni‑channel paid media, optimize DTC performance, and manage client relationships with a data‑driven, performance-first mindset. This is a senior, client‑facing role with global team leadership.

Qualifications

• 10+ years of paid media experience with at least 7 years in DTC or e-commerce.
• Proven ability to manage P&L and drive growth across channels.
• Strong focus on data-driven marketing and cross-channel attribution.

Responsibilities

• Develop integrated growth strategies delivering multi‑million annual growth for clients.
• Orchestrate campaigns across all marketing channels and articulate themes and trends.
• Work on budgets, P&L, and financial documents as internal and client north star.
• Collaborate with data teams to deliver projections, cohort analyses, and media plans.
• Coordinate with Darkroom Finance to project client spend and scale with performance.
• Leads multiple teams of designers, paid acquisition, retention, and data analysts.
• Develop fractional and dedicated marketing org charts based on client needs.

Skills

Paid media

DTC/E-Commerce

P&L management

Financial analysis

Team leadership

Budgeting

Strategy development

Data-driven marketing

Cross-channel campaigns

Job description

About Darkroom

Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.

At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom's role as a defining player in the future of media innovation.

About The Role

As a Director of Growth Strategy, you will be responsible for a small portfolio of game-changing brands that have engaged with Darkroom to accelerate their growth. You are one-half management consultant - spending your day dissecting inefficiencies within the business and marketing programs - and one-half marketing strategy leader, building and orchestrating a Darkroom team meant to deliver growth. This is a client-facing position meant for the best and brightest in growth marketing and media strategy, capable of leveraging their unique skillset.

Perfect candidates will be obsessed with growth strategy for consumer brands, experts at deploying efficient omni-channel paid advertising campaigns that deliver impact, with particular expertise in and knowledge growing the DTC channel at large. You should be comfortably managing the go-to-market for fast-growth emerging brands pre-revenue as equally as managing a $50M DTC P&L for a household consumer brand.

This position is the most senior position on a Darkroom omni-channel client engagement (meaning the client may be working with us across multiple sales channels - Amazon, DTC, TikTok Shop, Retail). Being successful in this role requires mastery of the DTC function, a willingness to understand (and master) how integrated paid media drives growth impact on the other channels (Amazon, Retail), and effective communication across teams and departments. You will be Directly managing the relationship with the client, scaling ad accounts upwards of $1M USD per month, and having excellent client relationship management skills. You live and growth strategy, funnel construction, and performance marketing. You want to be a part of the best team in the business at scaling brands through digital advertising.

You’ll report to the Managing Director of the department and play a key role in scaling Darkroom’s footprint across a portfolio of high-growth consumer brands. You’ll be responsible for owning full funnel advertising efforts, including weekly client team touch-bases and QBRs, while working closely with all Darkroom teams to ensure performance goals are met.

This is a fast-paced, high-accountability environment designed for marketers who are ambitious, curious, and ready to grow. You’ll gain hands-on experience in a broad range of verticals, while developing the skills needed to be a future CMO.

Darkroom is a career incubator for ambitious talent looking to operate at the intersection of business, design, and innovation.

What you’ll do:

• Develop integrated growth strategies that deliver millions in yearly growth for clients.
• Developing campaigns where all marketing channels are working together and be able to clearly articulate overall themes as well as trends across the paid media plan.
• Work on financial projections, budgets, P&L, and other financial documents to be shared internally, with the client, and used as a north star for work.
• Work with our data team to deliver financial projections, customer cohort analyses, and media plans.
• Work with Darkroom Finance team to project client spend and increase it based on performance.
• Leverage these data insights to develop unique marketing strategies across various industries.
• Lead multiple teams of designers, paid acquisition marketers, retention marketers, and data analysts across the globe for your client portfolio.
• Work with Darkroom success to develop fractional and dedicated marketing org charts based on client needs.

You should apply if this sounds like you:

• 10+ years of paid media experience with a minimum of 7 years in DTC or E-Commerce.
• You are a master of the DTC P&L and are comfortable engaging in discussions around contribution margin, new customer revenue, and repeat revenue.
• You understand revenue is a derivative of AOV, CVR, CPM, Traffic and can articulate this in a marketing pro-forma.
• You have a great willingness to understand (and master) how integrated paid media drives growth impact on the other channels (Amazon, Retail), not just DTC.
• You are a master of constructing e-commerce funnels that include irresistible offers, healthy AOV, and speak to the UVPs of a product. You can build creative strategies off these funnels and communicate them clearly to the client.
• You are excited by complex challenges that require innovative marketing strategies to unlock scale.
• Your 5-10 year plan has you becoming a CMO or CEO of your own brand.
• You are excited by the challenge to work at the intersection of growth marketing, creative advertising, and financial analysis.
• You have an acute attention to detail and are capable of project managing large teams with various functions.
• You are able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation.
• You are not afraid to be a leader and deliver thoughtful direction that keeps projects on track.
• You are proficient in financial projections, dealing with P/Ls, and holding your own with Private Equity firms, CEOs, CFOs, or a management team when challenged to defend your strategies surrounding marketing movements and paths to scale.
• You are excited to work with innovative data models that give you unique insights into product, customer, and marketing data. You thrive on this data to develop new strategies.
• Know the entire acquisition marketing landscape, and have a perspective on how to build world-class campaigns in today's changing landscape - this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies