Director of Growth

Uprichard Inc.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health, Dental, 401(k) and Gym

Job summary

Amanda Uprichard, a NYC-based, female-owned contemporary fashion brand, is seeking a full-time Director of Growth Marketing to lead data-driven marketing initiatives and drive measurable company growth. This on-site role requires five days in the office in NYC and reports to the CMO.

You will oversee paid media, SEO, email, SMS, affiliate, influencer and PR, build ROI-focused campaigns, set KPIs, analyze cohorts, and guide the marketing tech stack across Shopify and analytics tools to boost

Qualifications

• MBA preferred.
• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Digital Marketing Agency experience is a MUST.
• Proven 10-15 years in data-analytics, growth marketing or similar roles, with a focus on digital channels.
• Strong background in women’s fashion or a related industry, with a deep understanding of market dynamics and consumer behavior as it relates to contemporary apparel buying trends.

Responsibilities

• Develop and execute comprehensive growth marketing strategies across channels, with a focus on paid media, SEO, email, SMS, affiliate, influencer, PR, and other growth initiatives such as referral, direct mail, events, collaborations, etc.
• Build and manage marketing campaigns that target new customer acquisition and customer retention while driving measurable ROI and ensure web dev road map supports efforts.
• Design on-going A/B testing and evaluate for maximum online and creative experiences.
• Analyze cohort behavior to identify pain points and recommend improvements.
• Optimize growth initiatives such as partnerships, influencer marketing, and innovative activations that align with the brand’s objectives.
• Set and monitor marketing KPIs, using analytics to track and improve key metrics such as revenue growth, lifetime value, conversion rate, and average order value.
• Utilize tools such as Claude, Google Analytics 4, Shopify analytics, marketing dashboards, and attribution tools to analyze performance and guide data-driven decision-making.
• Monitor ad campaign performance, conduct A/B testing, and adjust strategies in real-time to maximize effectiveness.
• Prepare weekly / monthly reporting for CMO with actual results, KPIs, trends and variances to budget various reporting periods, such as last year and 454 reporting period.
• Liaise with CMO on budgets and actual results on a weekly / monthly basis to ensure alignment around targets and priorities.
• Leverage cross-functional collaboration with sales, design, and buying/merchandising teams to ensure alignment on brand messaging, business goals, and key categories of focus.
• Stay ahead of digital marketing trends, platforms, and emerging growth opportunities to enhance the brand's visibility and market share.
• Ensure marketing technology stack is optimized and recommend new tools where necessary.

Skills

Growth marketing strategy

Data analytics

Paid media management

Email marketing

SEO/SEM

Team leadership

Cross-functional collaboration

Strategic thinking

Communication

Education

MBA

Bachelor’s Degree in Marketing or related field

Tools

Claude

Google Analytics 4

Shopify analytics

META Ads Manager

Marketing dashboards

Job description

DIRECTOR, GROWTH MARKETING - AMANDA UPRICHARD, a NYC-based, female-owned contemporary fashion brand, is seeking a full-time, experienced Director of Growth Marketing to lead our marketing initiatives with a focus on data-driven strategies and measurable company growth. Based in the heart of the Garment Center in NYC, Amanda Uprichard is sold on our website, as well as top contemporary retailers like Shopbop, Revolve, and department and specialty stores nationwide. This role is on-site and will require five days in the office.

About the Role

THIS ROLE WILL REPORT TO CMO

Overall Job Description

The Director of Growth Marketing will play a key role in driving the brand’s success by focusing on revenue growth and the customer lifecycle, leveraging growth channels such as paid media, and analyzing data to refine short-term and long-term strategies. This role will also supervise performance of all marketing channels, with ownership over all growth-focused efforts.

Responsibilities

• Develop and execute comprehensive growth marketing strategies across channels, with a focus on paid media, SEO, email, SMS, affiliate, influencer, PR, and other growth initiatives such as referral, direct mail, events, collaborations, etc.
• Build and manage marketing campaigns that target new customer acquisition and customer retention while driving measurable ROI and ensure web dev road map supports efforts.
• Design on-going A/B testing and evaluate for maximum online and creative experiences.
• Analyze cohort behavior to identify pain points and recommend improvements.
• Optimize growth initiatives such as partnerships, influencer marketing, and innovative activations that align with the brand’s objectives.
• Set and monitor marketing KPIs, using analytics to track and improve key metrics such as revenue growth, lifetime value, conversion rate, and average order value.
• Utilize tools such as Claude, Google Analytics 4, Shopify analytics, marketing dashboards, and attribution tools to analyze performance and guide data-driven decision-making.
• Monitor ad campaign performance, conduct A/B testing, and adjust strategies in real-time to maximize effectiveness.
• Prepare weekly / monthly reporting for CMO with actual results, KPIs, trends and variances to budget various reporting periods, such as last year and 454 reporting period.
• Liaise with CMO on budgets and actual results on a weekly / monthly basis to ensure alignment around targets and priorities.
• Leverage cross-functional collaboration with sales, design, and buying/merchandising teams to ensure alignment on brand messaging, business goals, and key categories of focus.
• Stay ahead of digital marketing trends, platforms, and emerging growth opportunities to enhance the brand's visibility and market share.
• Ensure marketing technology stack is optimized and recommend new tools where necessary.

Qualifications

• MBA preferred.
• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Digital Marketing Agency experience is a MUST.
• Proven experience (10-15 years) in data-analytics, growth marketing or similar roles, with a focus on digital channels.
• Strong background in women’s fashion or a related industry, with a deep understanding of market dynamics and consumer behavior as it relates to contemporary apparel buying trends.

Required Skills

• Expertise in developing and scaling data-driven marketing strategies that align with company KPIs and growth objectives.
• Strong analytical skills with the ability to interpret data, generate insights, and make informed decisions.
• Proven ability to lead and optimize paid media campaigns, email marketing, SEO/SEM, and other growth channels.
• Proficiency in digital analytics tools and platforms, such as Claude, Google Analytics 4, META Ads Manager, and Shopify.
• Deep understanding of customer acquisition, retention, and funnel optimization.
• Strong leadership skills with the ability to inspire a team of marketing professionals.
• Excellent communication and collaboration skills to work effectively with internal teams and external partners.
• Strategic thinking with a passion for innovation and staying ahead of industry trends.

Benefits

• Health, Dental, 401(k), and Gym membership.