CRM Manager

Delaware North; Buffalo (NY); On-site; USD 96,000 - 129,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus and location/

Job summary

Delaware North in Buffalo, NY is seeking a CRM Manager to lead a team focused on loyalty-building and revenue growth through sophisticated communications. The role centers on unifying ESPs and omnichannel platforms while collaborating with internal stakeholders and external vendors.

The ideal candidate has 5+ years in CRM management, strong analytics, and experience with Salesforce, HubSpot, and Google Analytics. Base salary is competitive with a performance-based bonus plan.

Qualifications

• Bachelor's degree in marketing, business administration, or related field.
• Minimum of 5 years of CRM management experience, preferably in hospitality.

Responsibilities

• Collaborate with CRM team to centralize ESPs into a single omnichannel solution.
• Manage daily team tasks and supervise five email specialists.
• Align CRM initiatives with business goals with internal and external partners.
• Lead integration projects, implement workflows, and ensure data integrity and security.
• Develop reports and dashboards to provide insights into sales and marketing performance.

Education

Bachelor's degree in marketing/business administration/related field

Master's degree (a plus)

Tools

Salesforce

HubSpot

Google Analytics

Database management

Job description

The opportunity

Delaware North is hiring a CRM Manager with diverse expertise in ESPs or omnichannel platforms to join our team in Buffalo, New York. As a CRM Manager, you will be responsible for leading the team to build customer loyalty, optimize our brands, and increase revenues through extraordinary communications. If you have lofty career goals and want a challenging role where collaboration and hard work are rewarded.

Pay

Minimum - Anticipated Maximum Base Salary: $95,900 - $129,400 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Collaborate with the CRM team to centralize email service providers into a single omnichannel solution, identifying inefficiencies and automating manual processes
• Manage daily tasks of the team, ensuring adherence to standard operating procedures and processes, while supervising a team of five email specialists and providing training and support on CRM systems and best practices
• Align CRM initiatives with business goals by collaborating with internal stakeholders and partnering with external vendors and agencies
• Lead integration projects with other systems and tools, implementing workflows and automation processes to improve efficiency, while ensuring data integrity and security
• Develop custom reports and dashboards to provide insights into sales and marketing performance, continuously analyzing data for trends, insights, and areas of improvement, while serving as the first point of contact for platform-related issues

More about you

• Bachelor's degree in marketing, business administration, or a related field; a master's degree is a plus
• Minimum of 5 years of experience in CRM management, preferably in the hospitality industry.
• Proficiency in CRM software and analytics tools, including Salesforce, HubSpot, and Google Analytics, and database management
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies
• Results-oriented mindset with a focus on driving customer engagement, retention, and revenue growth

Shift details

M-F

Source: Hospitality Online