Content Marketing Specialist

Delaware North; Buffalo (NY); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Annual performance bonus

Paid vacation

Parental leave

Tuition reimbursement

Friends & family discounts

Job summary

Delaware North in Buffalo, NY is seeking a full-time Content Marketing Specialist to support organic growth, website performance, and guest engagement by creating, optimizing, and maintaining digital content across the Delaware North Parks and Resorts portfolio.

You will collaborate with designers, marketers, and stakeholders to ensure consistent voice, tone, and brand standards, while applying SEO best practices and data-driven optimization across multiple properties.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, hospitality, or related field.
• At least 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO.
• Knowledge of SEO, content optimization, keyword research, and Answer Engine Optimization.
• Experience with content management systems and digital content publishing.
• Familiarity with Google Analytics, Google Search Console, or similar analytics, and SEO/AEO tools.
• Experience using AI-assisted content creation tools while maintaining editorial quality.
• Basic understanding of web accessibility, UX writing, and HTML preferred.
• Hospitality, travel, tourism, or destination marketing experience preferred.

Responsibilities

• Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, and guides.
• Adapt messaging across brands while maintaining voice and standards.
• Collaborate with designers, photographers, videographers, marketers, and stakeholders for integrated storytelling.
• Edit, proofread, and maintain content for accuracy, accessibility, and editorial standards.
• Manage editorial calendars, governance, templates, and website updates across properties.
• Optimize content for search with SEO/AEO best practices and keyword strategy.
• Analyze content performance and conduct audits to improve engagement, search visibility, traffic, and conversions.
• Partner with marketing, analytics, and content teams to implement data-driven enhancements.

Skills

Content marketing

Copywriting

Digital marketing

SEO

Content management systems

Google Analytics

Google Search Console

AI-assisted content creation

HTML

Education

Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field

Tools

Content Management Systems

Google Analytics

Google Search Console

AI content tools

HTML

Job description

The opportunity

Delaware North is hiring a full-time Content Marketing Specialist to join our team at our global headquarters in Buffalo, New York. As a Content Marketing Specialist, you will be responsible for supporting organic growth, website performance, and guest engagement across the Delaware North Parks and Resorts portfolio by creating, optimizing, and maintaining digital content. If you are seeking a role that provides career growth and a fast-paced work environment,

Pay

Minimum – Anticipated Maximum Base Salary: $62,354 - $69,700 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What We Offer

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences
• Adapt messaging across multiple brands while maintaining consistent voice, tone, and brand standards
• Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across digital channels
• Edit, proofread, and maintain content to ensure accuracy, consistency, accessibility, and compliance with editorial standards
• Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms
• Optimize content for search performance using SEO and AEO best practices, including keyword strategy, metadata, internal linking, structured content, and search intent alignment
• Analyze content performance and conduct audits to identify opportunities for improved engagement, search visibility, traffic, and conversion
• Partner with marketing, analytics, and content teams to implement data-driven enhancements and support ongoing optimization initiatives across the portfolio

More About You

• Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field
• Minimum of 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO
• Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization
• Experience working with content management systems and digital content publishing
• Familiarity with Google Analytics, Google Search Console, or similar analytics, and SEO or AEO tools
• Experience using AI-assisted content creation and productivity tools to improve efficiency while maintaining editorial quality
• Basic understanding of web accessibility, UX writing principles, and HTML preferred
• Hospitality, travel, tourism, or destination marketing experience preferred

Shift details

M-F

Days

Who We Are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.