Director of Enrollment Marketing & Communications

University of Connecticut; Storrs (CT); On-site; USD 125,000 - 145,000; Full time

Job summary

University of Connecticut seeks a Director of Enrollment Communications and Marketing to lead branding, enrollment marketing, and multi-channel campaigns across Undergraduate Admissions, One Stop, and Orientation. You will align messaging with admissions goals and oversee collaboration with University Communications and campus partners.

The role requires extensive leadership, data-driven strategies, and a strong track record in higher education enrollment marketing.

Qualifications

• Bachelor's degree in communications, marketing, public relations, journalism, higher education administration, business, or related field.
• At least eight years of progressively responsible marketing, communications or enrollment management experience.
• Proven ability to develop and implement comprehensive marketing and communication strategies.
• Experience supervising staff and managing complex projects.
• Experience using data, analytics, and metrics to drive decisions.

Responsibilities

• Develops and implements a multi-channel marketing and communications strategy to support enrollment objectives.
• Leads the Enrollment Management communications calendar across reporting departments.
• Advises leadership on outreach, brand positioning, and enrollment initiatives.
• Oversees websites, digital content, emails, social media, and promotional materials.
• Establishes performance metrics and uses analytics to inform decisions.
• Provides leadership and supervision to marketing staff.

Skills

Strategic marketing

Enrollment marketing

Leadership

Data analytics

Stakeholder management

Education

Bachelor's degree in communications/marketing/public relations

Master's degree preferred

Tools

CRM systems

Marketing automation

Digital advertising

Web analytics

Job description

University of Connecticut seeks a Director of Enrollment Communications and Marketing to lead branding, enrollment marketing, and multi-channel campaigns across Undergraduate Admissions, One Stop, and Orientation. You will align messaging with admissions goals and oversee collaboration with University Communications and campus partners.

The role requires extensive leadership, data-driven strategies, and a strong track record in higher education enrollment marketing.