Director of Ecommerce Growth: Email & Paid Media

Shwood Eyewear; Portland (OR); Hybrid; USD 115,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401(k)

Job summary

Shwood Eyewear and Bridge & Burn in Portland seek a Director of Ecommerce Marketing to own paid media, email, and forecasting for two brands. This hands-on role requires managing channels, setting CAC targets, and building a structured testing program with clear learnings.

You’ll collaborate with the Creative Director and designer, handle $1.5M+ annual ad spend, and report weekly by brand. Remote work considered with two Portland days per quarter.

Qualifications

• 5–8 years in ecommerce growth or performance marketing.
• Hands-on Meta and Google buying with $1.5M+ annual spend.
• Comfort with contribution margin, acquisition cost, and lifetime value (LTV).
• A track record of structured testing.
• You use AI tools daily to work faster.

Responsibilities

• Manage paid media across Meta, Google, and emerging channels for two brands: shwoodshop.com and bridgeandburn.com.
• Own email and SMS strategy and segmentation in Klaviyo.
• Establish a steady testing program with clear write-ups on outcomes.
• Produce revenue and spend forecasts and define max CAC per brand.
• Provide weekly reporting by brand.

Skills

Ecommerce growth

Performance marketing

Team leadership

Paid media

Tools

Meta Ads

Google Ads

Klaviyo

Triple Whale

Job description

Shwood Eyewear and Bridge & Burn in Portland seek a Director of Ecommerce Marketing to own paid media, email, and forecasting for two brands. This hands-on role requires managing channels, setting CAC targets, and building a structured testing program with clear learnings.

You’ll collaborate with the Creative Director and designer, handle $1.5M+ annual ad spend, and report weekly by brand. Remote work considered with two Portland days per quarter.