Director of E-Commerce, Digital Marketing & BDC

Kenny Ross Ford; Morgantown (WV); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Medical Insurance

Health Insurance

Vision Insurance

Paid time off

Job summary

Chrysler Dodge Jeep Ram Fiat of Morgantown is seeking a hands-on Director of E-Commerce, Digital Marketing & BDC to lead cross-store online operations. The role focuses on improving lead handling, appointment setting, and advertising execution while holding teams accountable from day one.

You will audit response times, compare conversion metrics, coach BDC managers, and collaborate with GM and the Florida advertising team to optimize spend and results. In-person presence is required.

Qualifications

• Experience auditing lead response and follow-up processes.
• Ability to coach BDC managers and optimize advertising spend across rooftops.
• Strong analytics and CRM experience in multi-store automotive operations.

Responsibilities

• Audit lead response and follow-up, improving conversion and appointment rates.
• Coach BDC managers and coordinate advertising requests with the corporate team.
• Oversee advertising spend and track performance across multiple rooftops.

Skills

CRM analytics

Multi-store management

Lead follow-up

Tools

CRM software

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director of E-Commerce, Digital Marketing & BDC

Sales Full Time Management Chrysler Dodge Jeep Ram Fiat of Morgantown, Morgantown, WV, US

5 days ago Requisition ID: 2776

Are you an experienced automotive Internet/BDC operator who can improve lead handling, appointments,

closing ratios and advertising execution across a multi-rooftop dealership organization? We're seeking a

hands-on Director of E-Commerce, Digital Marketing & BDC Performance who knows automotive retail and

can hold teams accountable from day one.

You’ll audit lead response and follow-up, compare conversion performance by rooftop/source, coach BDC

managers, work with GMs to prepare and verify advertising requests, coordinate production through the

Florida corporate advertising team, proof offers/pricing/disclaimers before launch, and track advertising

spend and results. This is operational oversight, not an individual lead-response or creative design

job. Strong dealership CRM, analytics, and multi-store management experience required. Reports to the

Platform Director.

• 401(k)
• Medical Insurance
• Health Insurance
• Vision Insurance
• Paid time off

**In-person attendance is required**

**We are an equal-opportunity employer. All applicants will be considered without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or any other protected characteristic.**

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