Director, E-Commerce & Digital Marketing - Multi-Store

Kenny Ross Ford; Morgantown (WV); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Medical Insurance

Health Insurance

Vision Insurance

Paid time off

Job summary

Chrysler Dodge Jeep Ram Fiat of Morgantown is seeking a hands-on Director of E-Commerce, Digital Marketing & BDC to lead cross-store online operations. The role focuses on improving lead handling, appointment setting, and advertising execution while holding teams accountable from day one.

You will audit response times, compare conversion metrics, coach BDC managers, and collaborate with GM and the Florida advertising team to optimize spend and results. In-person presence is required.

Qualifications

• Experience auditing lead response and follow-up processes.
• Ability to coach BDC managers and optimize advertising spend across rooftops.
• Strong analytics and CRM experience in multi-store automotive operations.

Responsibilities

• Audit lead response and follow-up, improving conversion and appointment rates.
• Coach BDC managers and coordinate advertising requests with the corporate team.
• Oversee advertising spend and track performance across multiple rooftops.

Skills

CRM analytics

Multi-store management

Lead follow-up

Tools

CRM software

Job description

Chrysler Dodge Jeep Ram Fiat of Morgantown is seeking a hands-on Director of E-Commerce, Digital Marketing & BDC to lead cross-store online operations. The role focuses on improving lead handling, appointment setting, and advertising execution while holding teams accountable from day one.

You will audit response times, compare conversion metrics, coach BDC managers, and collaborate with GM and the Florida advertising team to optimize spend and results. In-person presence is required.