Director of E‑Commerce & Digital Growth

Garland Sales, Inc.; Northern (KY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Employee discount

Health insurance

Life insurance

Vision insurance

Job summary

Garland Sales, Inc. is seeking a Director of E-Commerce to architect our digital growth across Amazon, Wayfair, and big-box platforms. This P&L owning role bridges our legacy manufacturing with high-margin online channels, guiding customer acquisition, conversion, retention, and experience.

The ideal candidate will lead cross-functional teams, analyze performance, and drive strategic planning to scale digital sub-brands while protecting margins across all major ecommerce partners.

Qualifications

• 5+ years of e-commerce experience, managing high-SKU catalogs and revenue growth.
• Deep knowledge of Amazon Seller Central (3P), Brand Registry, FBA/FBM logistics, and ASIN variation rules.
• 2+ years of experience with major digital retailers (Home Depot IDM, Walmart Retail Link, Wayfair).
• Data-driven, with ability to translate portal data into executive insights and business plans.
• On-site, full-time role requiring daily cross-functional coordination at our corporate facility.
• Proven track record launching or scaling brands online, with ability to forecast and plan growth.

Responsibilities

• Partner with SVP of Sales to shape the company’s eCommerce strategy, including Amazon.
• Develop and execute the eCommerce business plan, launching and scaling distinct digital sub-brands.
• Create and manage the strategic marketing calendar across all digital channels.
• Lead the eCommerce team to deliver exceptional online experiences across company and partner sites.
• Oversee daily eCommerce operations, site performance, maintenance, and analytics.
• Own the digital P&L and build reporting to focus on Net Channel Profitability and advertising costs across key channels.
• Implement a test-and-learn approach to improve campaigns, messaging, and targeting.
• Manage development of marketing content, including campaigns, copy, product content, and photography.
• Collaborate with Design, Production, Replenishment, Finance, and Warehouse teams.
• Review monthly performance and provide strategic recommendations.
• If appropriate, partner with Board/Executive team to source/manage a top marketplace agency.

Skills

E-commerce leadership

Strategy development

Cross-functional leadership

Data-driven analysis

Executive communication

Project management

Education

2 Year Degree

Tools

Amazon Seller Central

Wayfair Partner

Analytics platforms

Sales forecasting tools

Job description

Garland Sales, Inc. is seeking a Director of E-Commerce to architect our digital growth across Amazon, Wayfair, and big-box platforms. This P&L owning role bridges our legacy manufacturing with high-margin online channels, guiding customer acquisition, conversion, retention, and experience.

The ideal candidate will lead cross-functional teams, analyze performance, and drive strategic planning to scale digital sub-brands while protecting margins across all major ecommerce partners.