Director of E-Commerce (On-Site / Northwest Georgia)

Garland Sales, Inc.; Northern (KY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Employee discount

Health insurance

Life insurance

Vision insurance

Job summary

Garland Sales, Inc. is seeking a Director of E-Commerce to architect our digital growth across Amazon, Wayfair, and big-box platforms. This P&L owning role bridges our legacy manufacturing with high-margin online channels, guiding customer acquisition, conversion, retention, and experience.

The ideal candidate will lead cross-functional teams, analyze performance, and drive strategic planning to scale digital sub-brands while protecting margins across all major ecommerce partners.

Qualifications

• 5+ years of e-commerce experience, managing high-SKU catalogs and revenue growth.
• Deep knowledge of Amazon Seller Central (3P), Brand Registry, FBA/FBM logistics, and ASIN variation rules.
• 2+ years of experience with major digital retailers (Home Depot IDM, Walmart Retail Link, Wayfair).
• Data-driven, with ability to translate portal data into executive insights and business plans.
• On-site, full-time role requiring daily cross-functional coordination at our corporate facility.
• Proven track record launching or scaling brands online, with ability to forecast and plan growth.

Responsibilities

• Partner with SVP of Sales to shape the company’s eCommerce strategy, including Amazon.
• Develop and execute the eCommerce business plan, launching and scaling distinct digital sub-brands.
• Create and manage the strategic marketing calendar across all digital channels.
• Lead the eCommerce team to deliver exceptional online experiences across company and partner sites.
• Oversee daily eCommerce operations, site performance, maintenance, and analytics.
• Own the digital P&L and build reporting to focus on Net Channel Profitability and advertising costs across key channels.
• Implement a test-and-learn approach to improve campaigns, messaging, and targeting.
• Manage development of marketing content, including campaigns, copy, product content, and photography.
• Collaborate with Design, Production, Replenishment, Finance, and Warehouse teams.
• Review monthly performance and provide strategic recommendations.
• If appropriate, partner with Board/Executive team to source/manage a top marketplace agency.

Skills

E-commerce leadership

Strategy development

Cross-functional leadership

Data-driven analysis

Executive communication

Project management

Education

2 Year Degree

Tools

Amazon Seller Central

Wayfair Partner

Analytics platforms

Sales forecasting tools

Job description

Job Details

• Level: Management
• Position Type: Full Time
• Education Level: 2 Year Degree
• Salary Range: $80,000.00 - $110,000.00 Salary/year
• Travel Percentage: Up to 25%
• Job Shift: Day

The Opportunity We are a high-volume, domestic manufacturer of home goods and textiles seeking a Director of E-Commerce to architect our next phase of digital growth. Historically reliant on traditional wholesale channels, we are aggressively expanding our digital footprint across Amazon, Wayfair, and Big Box dot-coms. This is a P&L-owning role. You will bridge the gap between our legacy factory floor and high-margin digital channels, managing the transition from a volume-based supplier to a premium, brand-driven retail operator.

The ideal candidate will be responsible for overseeing the full eCommerce ecosystem—from customer acquisition and conversion to retention and overall customer experience. This role requires strong analytical skills, strategic planning capabilities, and the ability to lead cross-functional collaboration across multiple departments.

Key Responsibilities

• Partner with the SVP of Sales to develop and refine the company's overall eCommerce strategy, including evaluation and execution of our Amazon strategy and architecture.
• Develop and execute the company's eCommerce business plan, including evaluating, launching, and and scaling distinct digital sub-brands to capture high-margin opportunities without triggering channel conflict with our legacy partners.
• Create and manage the strategic marketing calendar across all digital channels
• Lead the eCommerce team in delivering exceptional online customer experiences across our website and those of our partners.
• Oversee daily eCommerce operations, including site performance, maintenance, and analytics.
• Own the digital P&L. Build the reporting framework to move beyond vanity metrics, focusing executive leadership on Net Channel Profitability and Total Advertising Cost of Sales across Amazon, Wayfair, Home Depot, and Walmart.
• Implement a "test and learn" approach to improve campaign performance, messaging, and targeting.
• Manage the development of marketing content, including campaigns, copywriting, product content, and photography.
• Collaborate cross-functionally with Design, Production, Replenishment Services, Finance, and Warehouse teams.
• Review monthly performance reports and provide strategic recommendations.
• If appropriate, partner with our Board and Executive team to source, onboard, and manage a top-tier external marketplace agency. You will direct the strategy for catalog overhauls, A+ content, and defensive advertising, holding the agency strictly accountable to margin targets.

Qualifications

• E-Commerce: 5+ years of e-commerce experience, specifically managing high-SKU catalogs and driving revenue growth.
• Amazon & Marketplace Mastery: Deep, structural understanding of Amazon Seller Central (3P), Brand Registry, FBA/FBM logistics, and ASIN variation rules.
• Big Box Retail Portals: 2+ years of experience navigating the digital ecosystems of major physical retailers (e.g., Home Depot IDM, Walmart Retail Link, Wayfair Partner Home).
• Data-Driven Rigor: Strong analytical mindset with the ability to translate complex portal data into clear, actionable executive insights and business plans.
• On-Site Presence: This is a full-time, in-person role requiring daily cross-functional coordination at our corporate facility.
• Proven track record launching or scaling brands online
• Ability to communicate insights, trends, and strategic recommendations clearly to leadership
• Results-driven with the ability to manage multiple priorities and meet deadlinesExperience developing business plans and eCommerce growth strategies
• Strong leadership and collaboration skills across departments

Job Type: Full-time

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Vision insurance