Digital & Web Strategy Lead for Growth & Impact

Zeno Group

New York (NY)

On-site

USD 105,000 - 125,000

Full time

2 days ago
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Benefits offered by this job

Be Kind to Your Mind
401(k) plan
Paid time off

Job summary

Zeno Group is a leading independent communications agency driving digital strategy across websites, content, search, social media, and AI-driven discovery. The Director will translate audience insights and performance data into actionable strategies for clients and lead cross-functional teams to deliver integrated programs.

You will mentor junior strategists, champion analytics, and help evolve capabilities in GEO, SEO, and digital performance across diverse industries.

Qualifications

  • 6+ years of experience in digital communications, social media, digital strategy, creator marketing or related fields within an agency or similar environment.
  • 6+ years of experience in digital strategy, web strategy, content strategy, search, social media, digital communications or related fields within an agency, consulting or client-service environment.
  • Experience leading digital strategy engagements across multiple areas such as website strategy, content strategy, SEO/search, social strategy, audience research or digital analytics.

Responsibilities

  • Lead digital strategy engagements across websites, content, search, social media and AI-powered discovery.
  • Translate audience insights and performance data into strategies that strengthen brands online.
  • Mentor team members and collaborate with design, analytics, creative and account teams.

Skills

Cross-functional leadership
Client counseling
Mentoring juniors
Strategic storytelling
SEO & GEO
AI awareness
Digital strategy

Tools

GA4
Google Search Console
SEMrush
Ahrefs

Job description

Zeno Group is a leading independent communications agency driving digital strategy across websites, content, search, social media, and AI-driven discovery. The Director will translate audience insights and performance data into actionable strategies for clients and lead cross-functional teams to deliver integrated programs.

You will mentor junior strategists, champion analytics, and help evolve capabilities in GEO, SEO, and digital performance across diverse industries.

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