Director of Digital Strategy & Analytics

Think Traffic; Philadelphia (Philadelphia County); On-site; USD 110,000 - 150,000; Full time

Job summary

Think Traffic, a Philadelphia-based advertising and marketing agency, seeks a Manager of Strategy & Data Analytics to enhance client relationships through strategy, measurement, analytics and optimization.

The role leads online marketing strategy for agency clients, planning and executing campaigns, analyzing metrics, and identifying trends while coordinating with cross-functional teams. Prior marketing experience and ability to manage social media, paid search, SEO, CRM, and email are required.

Qualifications

• 5+ years experience in analytics and digital marketing.
• Proficient in analyzing internet data from SAS and client databases.
• Deep experience with web and social analytics tools (Google Analytics, Sprout Social, Native Social Reporting).
• Solid understanding of direct marketing, digital advertising and social media.
• Strong writing skills to communicate insights clearly.
• Deck building experience with Keynote or PowerPoint.
• Bachelor's Degree in statistics, mathematics, science, business administration or marketing.
• Agency background with interactive, direct marketing and social media is a plus.

Responsibilities

• Develop project/account briefs with client and agency teams.
• Drive understanding of emerging digital platforms for clients.
• Be the consumer advocate throughout project development.
• Educate clients and teams on digital channels, best practices and trends.
• Coordinate with cross-agency teams to craft cohesive briefs and plans.
• Provide strategic thinking to deliver relevant, distinctive work.
• Support new and existing business development efforts.
• Lead reporting and analytics delivering insight-based recommendations.

Skills

Leadership of analytical initiatives

Strong analytical skills

Excellent written communication

Multitasking / prioritization

Client relationships / business growth

Education

Bachelor's Degree

Tools

Google Analytics

Sprout Social

Native Social Reporting

PowerPoint / Keynote

Job description

Think Traffic, a Philadelphia-based advertising and marketing agency, seeks a Manager of Strategy & Data Analytics to enhance client relationships through strategy, measurement, analytics and optimization.

The role leads online marketing strategy for agency clients, planning and executing campaigns, analyzing metrics, and identifying trends while coordinating with cross-functional teams. Prior marketing experience and ability to manage social media, paid search, SEO, CRM, and email are required.