Director II, Digital Marketing — Hybrid Growth Leader

American Medical Association; Chicago (IL); Hybrid; USD 153,000 - 207,000; Full time

Benefits offered by this job

Incentive plan

Hybrid work arrangement

Job summary

The American Medical Association in Chicago seeks a Director II Digital Marketing (Hybrid) to define, deliver, and manage AMA’s direct and digital marketing strategy. You will lead a team of professionals, partner with leadership, and oversee an $11 MM budget to maximize member acquisition and retention, with three in-office days per week.

As a senior marketing leader, you will drive cross-channel campaigns, optimize performance, and ensure customer experiences are engaging and effective across

Qualifications

• Bachelor’s degree required; MBA is a plus.
• 10+ years in integrated digital marketing and customer acquisition.
• 5+ years in a supervisory role leading teams.
• Experience with A/B and multivariate experiments.
• Strong knowledge of UX and web analytics practices.
• Experience with SEO and paid search campaigns.

Responsibilities

• Develop and lead direct and digital marketing campaigns across channels.
• Define and optimize member acquisition, renewal and retention strategies.
• Lead budget planning and performance reporting for the marketing portfolio.
• Mentor and grow a team of digital marketing professionals.
• Collaborate with partners to align digital initiatives with business goals.
• Drive onboarding experiences to improve member engagement.

Skills

Digital marketing

Customer acquisition

Leadership

A/B testing

Web analytics

SEO/SEM

UX best practices

Education

Bachelor's degree

MBA

Tools

Web analytics tools

CRM software

Content management

Job description

The American Medical Association in Chicago seeks a Director II Digital Marketing (Hybrid) to define, deliver, and manage AMA’s direct and digital marketing strategy. You will lead a team of professionals, partner with leadership, and oversee an $11 MM budget to maximize member acquisition and retention, with three in-office days per week.

As a senior marketing leader, you will drive cross-channel campaigns, optimize performance, and ensure customer experiences are engaging and effective across