Dir, Digital Platforms & Marketing Automation

AMERICAN MANAGEMENT ASSOC.; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

American Management Association (AMA) seeks a Director, Digital Platforms & Marketing Automation to lead AMA's digital marketing ecosystem, including website management, marketing automation, and customer experience initiatives.

This role will turn strategy into automated journeys, optimize campaigns, and partner with internal teams and external agencies to drive engagement and conversions.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 7+ years of experience in digital marketing, marketing automation, website management, e‑commerce, or related roles.
• Hands‑on experience with enterprise marketing automation platforms such as Salesforce Marketing Cloud, Marketo, Eloqua, or similar tools.
• Experience building automated customer journeys, workflows, segmentation, and lifecycle marketing programs.
• Experience managing or supporting a complex customer-facing website and working with web development agencies.

Responsibilities

• Build and optimize automated customer journeys including lead nurture and post‑purchase programs.
• Improve email segmentation, personalization, testing, deliverability, and conversion.
• Manage ongoing enhancement of AMA's website and digital customer experience (navigation, search, forms, landing pages, checkout).
• Translate business needs into requirements for AMA's website development agency and manage projects to completion.
• Use GA4, CRM data, and testing to identify opportunities and improve performance.
• Identify uses of AI and emerging marketing technologies to improve productivity and personalization.
• Collaborate across Marketing, Sales, Product, IT, and external partners on digital initiatives.
• Perform other related duties as assigned.

Skills

Digital marketing

Marketing automation

Website management

Customer journeys

Analytics & testing

Agency coordination

CRM data

Education

Bachelor's degree in Marketing/Business/related field

Tools

Salesforce Marketing Cloud

Marketo

Eloqua

Adobe Campaign

Job description

American Management Association (AMA), a world leader in talent development, is seeking a Director, Digital Platforms & Marketing Automation to lead and advance AMA's digital marketing ecosystem.

This hands‑on digital marketing leader will execute and improve our website, marketing automation, and digital customer experience. This role will turn strategy into automated customer journeys, website enhancements, and measurable improvements in engagement and conversion.

The ideal candidate has strong experience with enterprise marketing automation platforms and is comfortable working across website management, customer journeys, analytics, testing, and external agency partners.

Job Responsibilities

• Build and optimize automated customer journeys including lead nurture, abandoned cart, cross‑sell, renewal, reactivation, and post‑purchase programs.
• Improve email segmentation, personalization, testing, deliverability, and conversion.
• Manage the ongoing enhancement of AMA's website and digital customer experience, including navigation, search, forms, landing pages, registration, and checkout.
• Translate business needs into clear requirements for AMA's website development agency and manage projects through completion.
• Use GA4, behavioral analytics, CRM data, and testing to identify opportunities and improve performance.
• Identify practical uses of AI and emerging marketing technologies that improve productivity, personalization, analytics, or customer experience.
• Work across Marketing, Sales, Product, IT, and external partners to implement digital initiatives.
• Perform other related duties as assigned.

Qualifications

Required Experience

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field required
• 7+ years of experience in digital marketing, marketing automation, website management, e‑commerce, or related digital roles
• Strong hands‑on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform such as Marketo, Eloqua, Adobe Campaign, Braze, or similar tools
• Experience building automated customer journeys, workflows, segmentation, and lifecycle marketing programs
• Experience managing or supporting a complex customer‑facing website and working with web development agencies or technical partners
• Strong understanding of digital analytics, testing, conversion optimization, CRM data, and customer journeys
• Ability to move between hands‑on execution, analysis, project management, and agency coordination

Preferred Experience

• Salesforce Marketing Cloud, including Journey Builder and Automation Studio; Salesforce CRM; GA4 and behavioral analytics
• Experience with e‑commerce or online registration; working knowledge of HTML, CSS, SQL, APIs, or similar technologies
• Experience with AI‑enabled marketing, analytics, or personalization tools
• Travel in accordance with business needs.

What Success Looks Like

Success will be measured by stronger automated customer journeys, improved website conversion, reduced digital friction, better email performance, faster delivery of website improvements, increased personalization, and clearer reporting on digital contribution to leads and revenue.

More about American Management Association (amanet.org):

American Management Association (AMA) is a global professional development organization that empowers individuals and organizations to thrive in today's dynamic business environment. Through leadership development, management training, and corporate learning solutions—delivered in person and online—AMA equips professionals with practical skills, strategic insight, and real‑world tools to drive performance, lead change, and accelerate growth.

An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization