Head of Digital Marketing & Growth (Hybrid)

American Medical Association

Chicago (IL)

Hybride

USD 153 000 - 207 000

Plein temps

14 jours+

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Résumé du poste

The American Medical Association invites applications for Director II Digital Marketing in Chicago, IL. This hybrid role leads core strategy across direct and digital campaigns, optimizing channels, onboarding, and retention to grow membership.

You will manage budgets, analyze metrics, and mentor a skilled team within the MMX- Analytics and Data group. With 10+ years in integrated digital marketing and a track record in leadership, you will translate business goals into measurable strategies,

Qualifications

Bachelor’s degree required; MBA a plus.
Minimum 10+ years of integrated digital marketing and customer acquisition experience.
Minimum of 5+ years’ experience in a supervisory role, leading teams in the creation and management of digital marketing campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience with A/B and multivariate experiments.
Strong knowledge and experience using best practices in user experience design, web analytics tools and techniques to ensure accurate and timely reporting of digital initiatives.
Strong strategic thinker with the ability to understand and translate overall business and digital customer acquisition requirements into measurable goals and strategies, and successfully execute on strategy, on time and on budget.
Demonstrated ability to recommend creative digital solutions in line with business objectives and inform, educate and engage resources in emerging digital marketing methods.
Proven track record in a leadership role within a complex, multi-disciplinary organization; ability to collaborate with internal colleagues, external resources/partners and other stakeholders to identify and maximize opportunities to apply digital technologies to create and maintain the optimal user experience.
Experience with search engine optimization and search marketing; key solution experience includes content management and CRM software.

Responsabilités

Develop and lead the marketing strategy to optimize the use of direct marketing to acquire, renew and retain members, including working closely with the other AMA marketing colleagues to optimize use of various channels to communicate key messages and solicit membership.
Lead the development and implementation of the digital media strategy, to support the strategic goals and objectives and the digital customer experience.
Collaborate with business partners, customers/members to understand their needs and execute shared marketing solutions that advance the goals and objectives of the business.
Direct the development, implementation, tracking and optimization of AMA’s direct and digital marketing campaigns across all channels.
Lead Creative development of membership retention and acquisition marketing campaigns, including print and digital.
Lead the testing strategy to optimize marketing campaigns to grow membership. Identify creative new direct marketing techniques, channels and programs to attract and retain members.
Develop and Lead the member onboarding experience to enhance member experience and drive retention.
Measure success as defined by digital KPIs (e.g. membership/customer conversion, adoption and retention targets).
Develop and monitor direct and digital performance metrics, such as behavior analysis, site traffic, campaign effectiveness and target segmentation, developing enhancements as indicated by results, and social media impact.
Review, participate, and maintain any digital sales forecasting and other financial reports on product(s) or future products.
Understand member segments and how they fit into the direct and digital strategy; ensure digital portfolio delivers quality and customer/member acquisition throughout the digital experience.
Measure results and optimize the lead nurturing workflows to convert leads into customers, minimize list decay and unsubscribes while increasing the productivity of our email sends.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Collaborate with Director, Campaign Integration and Marketing Operations on the management of the $11 MM direct and digital marketing budget which includes revenues and expenses for marketing campaigns through the direct channel.
Lead, mentor, and provide management oversight for highly skilled professional staff.
Responsible for setting objectives and evaluating staff performance; assure staff development.
Identify opportunities for advancing staff skills and expertise.
May include other responsibilities as assigned.