Senior Director, Social Media Strategy

American Medical Association; Chicago (IL); Hybrid; USD 153,000 - 207,000; Full time

Benefits offered by this job

Incentive plan

Job summary

The American Medical Association (AMA) is seeking a Director II Social Media to lead and modernize our social media function from Chicago, IL in a hybrid role requiring in-office presence three days per week. You will shape enterprise social strategy, oversee real-time communications, and drive paid media with a $1M+ budget while ensuring impact across national health care conversations.

You will mentor staff, collaborate with executives, and elevate content quality through internal and external

Qualifications

• Bachelor's degree in Marketing, Communications or relevant field.
• 10+ years of experience in social media with audience engagement focus.
• 5+ years of experience in people management.
• Deep expertise in modern social media strategy, platform operations, and digital trends.
• Proven ability to measure impact with performance metrics and insights.

Responsibilities

• Lead development and execution of an enterprise-wide social media strategy.
• Advise executive leadership on trends, platform dynamics, and risks.
• Build real-time communications to respond to breaking news and health developments.
• Oversee platform-specific strategies informed by data and audience insights.
• Manage a $1M+ paid social budget with a focus on ROI and outcomes.
• Develop high-quality, platform-specific content and manage agencies.

Skills

Social media strategy

People management

Analytics & reporting

Paid media

Budget management

Education

Bachelor's degree in Marketing, Communications or relevant field

Job description

The American Medical Association (AMA) is seeking a Director II Social Media to lead and modernize our social media function from Chicago, IL in a hybrid role requiring in-office presence three days per week. You will shape enterprise social strategy, oversee real-time communications, and drive paid media with a $1M+ budget while ensuring impact across national health care conversations.

You will mentor staff, collaborate with executives, and elevate content quality through internal and external