Director of Digital Performance & Growth (Hybrid)

bjswholesaleclub; Massachusetts; Hybrid; USD 150,000 - 215,000; Full time

Benefits offered by this job

Weekly pay

Free BJ’s memberships

Generous PTO

Flexible health benefits

401(k) with company match

Employee stock purchase plan

Job summary

BJ’s Wholesale Club is seeking a seasoned Digital Performance Marketing Leader to drive SEO, paid media, and programmatic strategy across channels from its Marlborough, MA base. The role partners with product, analytics, engineering, merchandising, and agencies to optimize acquisition and ecommerce growth.

The ideal candidate will be data-driven, with deep expertise in SEO, SEM, and programmatic media, and will lead a high-performing team in a hybrid work environment with in-office days in

Qualifications

• 15+ years of experience in digital marketing, with at least 5+ years in a leadership role overseeing SEO and paid media.
• Proven track record of scaling performance marketing programs and achieving aggressive growth targets.
• Strong understanding of technical SEO, paid media platforms, and analytics tools (e.g., Google Ads, Meta Ads Manager, DV360, Google Analytics).
• Expertise in A/B testing, attribution modeling, and conversion rate optimization.
• Highly analytical mindset with the ability to translate data into actionable insights.
• Excellent leadership, collaboration, and stakeholder management skills.

Responsibilities

• Execute the digital performance marketing strategy across SEO and paid digital media in support of established revenue, margin, and acquisition goals.
• Lead the execution and ongoing optimization of digital performance marketing programs, ensuring alignment with broader marketing strategy.
• Develop and maintain program roadmaps for organic and paid initiatives aligned to annual and mid-term marketing priorities.
• Partner with internal stakeholders on integrated campaigns, ensuring alignment between marketing, analytics, media and creative.

Skills

Digital marketing leadership

SEO

Paid media

Analytics

Team leadership

Tools

Google Ads

Meta Ads Manager

DV360

Google Analytics

Job description

BJ’s Wholesale Club is seeking a seasoned Digital Performance Marketing Leader to drive SEO, paid media, and programmatic strategy across channels from its Marlborough, MA base. The role partners with product, analytics, engineering, merchandising, and agencies to optimize acquisition and ecommerce growth.

The ideal candidate will be data-driven, with deep expertise in SEO, SEM, and programmatic media, and will lead a high-performing team in a hybrid work environment with in-office days in