Director Performance Marketing

BJ's Wholesale Club, Inc.; Marlborough (MA); Hybrid; USD 149,000 - 215,000; Full time

Benefits offered by this job

Weekly pay

Free memberships

Paid time off

Health benefits

401(k) match

Employee stock purchase plan

Job summary

BJ’s Wholesale Club in Marlborough, MA is seeking a high-impact Digital Performance Marketing Leader to drive SEO and paid media strategies across channels, collaborating with product, analytics, engineering, merchandising, and agencies to accelerate customer acquisition and ecommerce growth.

The role requires 15+ years in digital marketing with leadership experience, a proven track record of scaling programs, and expertise in technical SEO, paid media platforms, and analytics tools.

Qualifications

• 15+ years in digital marketing with 5+ years in leadership overseeing SEO and paid media.
• Proven track record of scaling performance marketing and aggressive growth targets.
• Strong knowledge of technical SEO, paid media platforms, and analytics tools.
• Expertise in A/B testing, attribution modeling, and CRO.
• Analytical mindset translating data into actionable insights.
• Excellent leadership and stakeholder management.
• Retail/e-commerce or subscription experience preferred.
• Curiosity for AI-driven personalization and generative search trends.
• Cross-functional experience with engineering, analytics, and product teams.

Responsibilities

• Lead the digital performance marketing strategy across SEO and paid media.
• Oversee SEO technical optimization, content strategy, site architecture, link-building.
• Manage paid search, display, social, and programmatic campaigns; maximize ROI.
• Coordinate media planning, buying, testing, and optimization across platforms.
• Lead, mentor and develop the SEO and digital media team; manage agencies and partners.

Skills

Digital marketing leadership

SEO expertise

Paid media

Analytics & data-driven

Leadership & stakeholder mgmt

A/B testing & CRO

Cross-functional collaboration

Retail/e-commerce experience

AI-driven personalization curiosity

Tools

Google Ads

Meta Ads Manager

DV360

Google Analytics

Job description

A World-Class Team BJ’s Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most. We’re a team built on purpose and opportunity. Join us and be part of something meaningful.

Why You’ll Love Working at BJ’s

At BJ’s Wholesale Club, our team members are at the heart of everything we do. That’s why we offer a comprehensive benefits package designed to support your health, well-being and future – both on and off the job. When you grow, we grow.

Benefits

• Weekly Pay: Get paid every week so that you can manage your money on your terms.
• Free BJ’s Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.
• Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.
• Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.
• 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).
• Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ’s common stock at a 15% discount.

Eligibility requirements vary by position.

We are seeking a high-impact Digital Performance Marketing Leader to lead Performance Media strategy across channels. This role will be responsible for supporting Customer Acquisition and Ecommerce growth objectives through effective execution and optimization of digital performance marketing initiatives. The ideal candidate is a data-driven, growth-oriented leader with deep expertise in search engine optimization (SEO), paid search (SEM), programmatic media, social advertising, and emerging digital marketing technologies. Collaborate with product, analytics, engineering, merchandising, and agency partners to execute integrated performance marketing campaigns.

Key Responsibilities

Leadership

Execute the digital performance marketing strategy across SEO and paid digital media in support of established revenue, margin, and acquisition goals. Lead the execution and ongoing optimization of digital performance marketing programs, ensuring alignment with broader marketing strategy. Develop and maintain program roadmaps for organic and paid initiatives aligned to annual and mid‑term marketing priorities. Partner with internal stakeholders on integrated campaigns, ensuring alignment between marketing, analytics, media and creative.

SEO Strategy & Execution

Oversee end-to-end SEO strategy, including technical optimization, content strategy, site architecture, and link-building initiatives. Partner with engineering and product teams to deliver SEO-friendly site enhancements and optimize crawlability, speed, and user experience. Develop reporting frameworks to track keyword performance, traffic growth, and conversion impact. Stay ahead of search engine algorithm updates and AI-driven search trends to protect and grow organic visibility.

Paid Digital Media Strategy

Manage paid search, display, social, and programmatic media execution, optimizing performance against defined ROI targets. Manage media planning, buying, testing, and optimization across Google, Meta, and other platforms. Build full-funnel campaigns that balance brand-building and performance marketing goals. Partner with analytics to monitor performance metrics such as ROAS and CAC and identify optimization opportunities.

Team Leadership & Vendor Management (10%)

Lead, mentor, and develop a high-performing SEO and digital media team ensuring team efforts align with established strategies and organizational priorities. Manage relationships with agencies, technology partners, and platform reps to maximize value and performance. Ensure seamless collaboration across content, analytics, product, and merchandising teams.

Qualifications Required

• 15+ years of experience in digital marketing, with at least 5+ years in a leadership role overseeing SEO and paid media.
• Proven track record of scaling performance marketing programs and achieving aggressive growth targets.
• Strong understanding of technical SEO, paid media platforms, and analytics tools (e.g., Google Ads, Meta Ads Manager, DV360, Google Analytics etc.).
• Expertise in A/B testing, attribution modeling, and conversion rate optimization.
• Highly analytical mindset with the ability to translate data into actionable insights.
• Excellent leadership, collaboration, and stakeholder management skills.
• Preferred Experience in retail, e-commerce, or subscription-driven businesses.
• Curiosity to learn AI-driven personalization and generative search trends.
• Strong cross‑functional experience working with engineering, analytics, and product teams.

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.

In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ’s Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $149,000.00 - $214,750.00

We recognize the growing role of AI tools, including ChatGPT, and value familiarity with them. That said, we want to hear from your authentic self. Your application should reflect your own skills, experiences, and insights rather than AI-generated responses.

Who We Are

BJ’s Wholesale Club is driven by a powerful purpose: we take care of the families who depend on us. More than 8 million members rely on us for unbeatable value and convenience. Headquartered in Marlborough, Massachusetts, BJ’s is a leading membership warehouse club with over 250 clubs, nearly 200 BJ’s Gas® stations and eight distribution centers across 21 states – and growing. BJ’s offers the highest-quality fresh produce, meat, deli and bakery items as well as apparel, electronics, home goods and more – all at unbeatable value. Our members shop how and when they want, whether it’s in our clubs, online or with curbside pickup.