Director of Digital Merchandising & Personalization

Ruggable; Torrance (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Ruggable is seeking a commercially‑driven, analytical Director of Digital Merchandising to lead the global shopping experience. You will architect the storefront, ensuring precise product presentation with commercial intent and a strong brand narrative.

You will manage a Site Merchandising team across NA, AU, and EU storefronts, partnering with Product, UX/UI, Growth, Analytics and Marketing to balance storytelling with conversion‑driven shopability and revenue growth.

Qualifications

• Experience: 10+ years in digital merchandising or e‑commerce leadership (D2C, Apparel, or Home Décor preferred) with 5+ years managing teams.
• Managing Up & Executive Presence: articulate site tactics with data to executive stakeholders.
• Demonstrated proficiency in Jira, Confluence, Asana, Airtable, and Figma for cross‑functional projects.
• Strong interpersonal skills to bridge site merchandising, product, retention, paid media, and customer care teams.
• Knowledge of enterprise‑level algorithmic search platforms and AI/agentic shopping is a plus.
• Experience with digital merchandising reporting architectures and analytics tools (GA4, Amplitude).

Responsibilities

• Own and optimize the merchandising engine to drive revenue and relevance.
• Lead agentic shopping and AI‑driven personalization to tailor product assortments.
• Overhaul search with advanced keyword rules, synonym libraries, and zero‑result recovery.
• Architect high‑converting cross‑sell and recommendation carousels across key pages.
• Establish a disciplined testing roadmap (A/B and multivariate) to improve CVR and AOV.
• Drive weekly commercial trading using real‑time BI data and KPIs.
• Direct catalog architecture and tagging to power backend tools and search systems.
• Lead the Site Merchandising team and mentor for a data‑driven, high‑collaboration culture.

Skills

Digital Merchandising

Team Leadership

Data Analytics

Executive Communication

AI Personalization

Tools

Jira

Confluence

Asana

Airtable

Figma

Job description

Ruggable is seeking a commercially‑driven, analytical Director of Digital Merchandising to lead the global shopping experience. You will architect the storefront, ensuring precise product presentation with commercial intent and a strong brand narrative.

You will manage a Site Merchandising team across NA, AU, and EU storefronts, partnering with Product, UX/UI, Growth, Analytics and Marketing to balance storytelling with conversion‑driven shopability and revenue growth.