Director, Digital Merchandising & Personalization

Ruggable; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Ruggable is seeking a commercially-driven Director of Digital Merchandising to lead a global shopping experience. You will architect the storefront, curate product assortments, and balance brand storytelling with conversion-driven shopability.

You will manage Site Merchandisers, partner with Analytics, UX/UI, and Creative teams, and drive a weekly trading rhythm across NA, AU, and EU storefronts. Strong leadership and data fluency are essential.

Qualifications

• 10+ years in digital merchandising or ecommerce leadership, with 5+ years managing teams.
• Proven ability to translate data into actionable site strategies and revenue growth.
• Experience leading cross-functional teams across merchandising, UX, marketing, and analytics.
• Strong communication with executive stakeholders and external partners.
• Hands-on with merchandising tech, search, and personalization platforms.
• Familiarity with GA4, Amplitude, and eCommerce analytics workflows.

Responsibilities

• Own and optimize the enterprise merchandising engine and recurrent site logic.
• Lead agentic shopping initiatives and AI-driven personalization partnerships.
• Oversee search optimization, product assortments, and conversion-focused layouts.
• Define and drive a weekly trading rhythm with cross-functional stakeholders.
• Mentor the Site Merchandising team and ensure on-time launch across regions.

Skills

Executive stakeholder communication

E-commerce leadership

Digital merchandising strategy

Team leadership

Project management

Data-driven decision making

Tools

Jira

Confluence

Asana

Airtable

Figma

GA4

Job description

Ruggable is seeking a commercially-driven Director of Digital Merchandising to lead a global shopping experience. You will architect the storefront, curate product assortments, and balance brand storytelling with conversion-driven shopability.

You will manage Site Merchandisers, partner with Analytics, UX/UI, and Creative teams, and drive a weekly trading rhythm across NA, AU, and EU storefronts. Strong leadership and data fluency are essential.