Director of Digital Media & Donor Growth

Tnpa; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Tnpa seeks a Director, Digital Media to lead integrated nonprofit media campaigns, directing strategy, execution, and analytics across paid search, paid social, and AI engines. You will guide a team of buyers, optimize budgets, and deliver clear ROI for donor acquisition and fundraising programs.

The role emphasizes data-driven decision-making, cross-functional collaboration, and adapting to evolving media channels to maximize client impact and revenue growth.

Qualifications

• 8+ years of hands-on paid media management across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn and OpenAI channels.
• 4+ years in team leadership, managing 2–3 direct reports.
• Deep nonprofit and social impact sector marketing and fundraising experience preferred.
• Proven success driving lead generation, donor acquisition, and revenue growth via performance marketing.

Responsibilities

• Lead planning, execution, optimization, and scaling of multi-channel digital campaigns across paid search, AI engines, and paid social.
• Own campaign performance and optimization strategy using data analytics, attribution, and testing.
• Provide client-facing media insights and strategic recommendations.
• Oversee trafficking, setup, QA, and conversion tracking across platforms.
• Mentor a team of buyers on best practices and platform capabilities.
• Collaborate with creative, analytics, and account teams to align media with fundraising goals.

Skills

Paid media management

Team leadership

Nonprofit marketing

Lead generation

ROI optimization

Analytics

Google Ads

Meta Ads

Tools

Floodlight tagging

Campaign Manager

Google Tag Manager

Analytics platforms

Job description

Tnpa seeks a Director, Digital Media to lead integrated nonprofit media campaigns, directing strategy, execution, and analytics across paid search, paid social, and AI engines. You will guide a team of buyers, optimize budgets, and deliver clear ROI for donor acquisition and fundraising programs.

The role emphasizes data-driven decision-making, cross-functional collaboration, and adapting to evolving media channels to maximize client impact and revenue growth.