Director, Digital Media (Nonprofit)

Tnpa; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Tnpa seeks a Director, Digital Media to lead integrated nonprofit media campaigns, directing strategy, execution, and analytics across paid search, paid social, and AI engines. You will guide a team of buyers, optimize budgets, and deliver clear ROI for donor acquisition and fundraising programs.

The role emphasizes data-driven decision-making, cross-functional collaboration, and adapting to evolving media channels to maximize client impact and revenue growth.

Qualifications

• 8+ years of hands-on paid media management across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn and OpenAI channels.
• 4+ years in team leadership, managing 2–3 direct reports.
• Deep nonprofit and social impact sector marketing and fundraising experience preferred.
• Proven success driving lead generation, donor acquisition, and revenue growth via performance marketing.

Responsibilities

• Lead planning, execution, optimization, and scaling of multi-channel digital campaigns across paid search, AI engines, and paid social.
• Own campaign performance and optimization strategy using data analytics, attribution, and testing.
• Provide client-facing media insights and strategic recommendations.
• Oversee trafficking, setup, QA, and conversion tracking across platforms.
• Mentor a team of buyers on best practices and platform capabilities.
• Collaborate with creative, analytics, and account teams to align media with fundraising goals.

Skills

Paid media management

Team leadership

Nonprofit marketing

Lead generation

ROI optimization

Analytics

Google Ads

Meta Ads

Tools

Floodlight tagging

Campaign Manager

Google Tag Manager

Analytics platforms

Job description

The Director, Digital Media (Nonprofit)

will be an integral part of the media buying leadership team and will direct the strategy, execution, optimization, and performance analysis of integrated digital media campaigns for nonprofit clients. This role is responsible for developing scalable, direct-response media strategies that drive donor acquisition, lead generation, revenue growth, and measurable ROI across paid social, paid search and AI engine channels, leading a team of buyers in implementation and reporting, and understanding ongoing changes in the media buying space, and responsively and proactively making strategic adjustments to bolster client media programs and performance.

Your Impact

• Lead the planning, execution, optimization, and scaling of multi-channel digital advertising campaigns across paid search, AI engines, and paid social platforms.
• Own campaign performance and optimization strategy, leveraging data analysis, audience insights, attribution modeling, and testing methodologies to exceed client KPIs.
• Serve as a client-facing paid media representative to provide ongoing insights on media programs.
• Manage trafficking and campaign setup within Search Ads 360 and Campaign Manager, including Floodlight implementation, QA, conversion tracking validation, and troubleshooting.
• Provide strategic recommendations on budget allocation, channel mix, audience segmentation, bidding strategies, and creative performance.
• Lead the delivery of performance reporting, campaign insights, and optimization recommendations for clients and senior leadership in a clear, consultative manner.
• Partner cross-functionally with creative, analytics, and account teams to align media strategies with broader campaign and fundraising objectives.
• Identify emerging advertising opportunities, platform capabilities, audience trends, and testing initiatives to drive innovation and improve campaign effectiveness.
• Establish and maintain rigorous quality assurance processes to ensure campaign accuracy, tracking integrity, and successful launches.
• Lead and Mentor a team of buyers and provide guidance on campaign execution, optimization best practices, and platform capabilities.

Your Profile

• 8+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, and OpenAI (ChatGPT) advertising platforms.
• 4+ years of team leadership, with experience managing 2-3 direct report employees.
• Deep expertise in marketing specifically within the nonprofit and social impact sector. Preference for experience marketing and fundraising for healthcare and medical research organizations.
• Proven success driving lead generation, donor acquisition, customer acquisition, and revenue growth through performance marketing initiatives.
• Deep understanding of full-funnel omnichannel marketing that connects brand and awareness campaigns with bottom-of-funnel revenue generation.
• Deep expertise across paid search and paid social with the ability to develop integrated media strategies aligned to business objectives.
• Advanced proficiency in Google Ads, Microsoft Ads, Search Ads 360, Google Tag Manager, Google Analytics, and Meta Business Manager required. Preferred experience with other paid channels including LinkedIn, Reddit, ChatGPT, etc.
• Strong understanding of Floodlight tagging, conversion tracking, attribution methodologies, and implementation within Google Tag Manager.
• Experience with nonprofit and fundraising-focused CRMs and platforms such as Blackbaud Convio/Luminate Online, GoFundMePro, Fundraise Up, Engaging Networks strongly preferred.
• Ability to independently manage multiple high-priority campaigns and complex client accounts in a fast-paced environment.
• Strategic thinker with strong analytical capabilities and a data-driven approach to optimization and decision-making. A curiosity for testing new opportunities and willingness to continually re-test and re-evaluate standard operating procedures and historical best practices.
• Exceptional attention to detail, project management, and organizational skills.
• Strong client-facing communication and presentation skills, with the ability to articulate campaign performance and strategic recommendations effectively.