Head of Digital Advertising & Fundraising Growth

World Food Program USA

Washington (District of Columbia)

On-site

USD 140,000 - 190,000

Full time

14 days+

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Job summary

World Food Program USA seeks a Deputy Director for Digital Advertising and Marketing to lead a high-impact fundraising program. You will direct paid search, paid social, display, and TV-adjacent formats, aligning budgets and ROAS with growth goals.

Collaborate with Finance, Marketing, and Development to optimize the donor journey and scale new donor acquisition. Ideal candidates have 8+ years in digital fundraising campaigns and at least 3 years in leadership, with strong analytics and reporting

Qualifications

8+ years of fundraising and brand awareness advertising campaigns across digital platforms (paid social, search and display).
3+ years of managerial experience leading a team.
Proven experience with Meta Business Manager, Google Search, and Google Display Network; strong reporting skills.

Responsibilities

Oversee multi-channel digital fundraising and advertising strategies to raise funds and acquire new donors.
Lead audience targeting, media planning/buying and testing across channels.
Manage the Manager of Digital Advertising and conduct performance reviews.
Develop budgets and revenue projections for paid channels; monitor ROAS.
Collaborate with marketing, development and finance teams on campaigns and reports.
Stay current on digital trends and AI products to grow brand opportunities.
Provide strategic direction for donor journey optimization and retention campaigns.