Strategic Marketing Campaign Lead

Wesco; Pittsburgh (Allegheny County); On-site; USD 74,000 - 119,000; Full time

Job summary

Wesco is seeking a Senior Specialist - Marketing (Campaign Management) to lead campaign intake, planning, and readiness. You will be the primary liaison between business unit marketing and digital/content teams, ensuring briefs have clear goals, audiences, messaging, and success metrics.

You will own planning, collaborate with cross-functional partners, develop high-quality briefs, manage approvals, and drive campaign effectiveness in technology, product, or supply-chain contexts.

Qualifications

• Bachelor’s degree or equivalent education in marketing, communications, or related field.
• 4–6 years of progressive marketing experience.
• Ability to translate data into actionable insights.
• Experience with multi-channel campaigns and ROI measurement.

Responsibilities

• Owns campaign intake, planning, and readiness for assigned programs.
• Serves as the primary campaign management partner for stakeholders.
• Determines whether requests are defined, approved, and ready for production.
• Develops and maintains high-quality briefs and supporting docs with minimal oversight.
• Manages stakeholder alignment and approval throughout the planning lifecycle.
• Reviews proposed changes and recommends actions to maintain objectives and scope.

Skills

Strong analytical skills

Stakeholder collaboration

Autonomous working

Excellent communication

Education

Bachelor’s Degree - Marketing, Communications, Business, or related field or equivalent education and experience

Master's Degree - Marketing, Communications, Business, or related field preferred

Job description

Wesco is seeking a Senior Specialist - Marketing (Campaign Management) to lead campaign intake, planning, and readiness. You will be the primary liaison between business unit marketing and digital/content teams, ensuring briefs have clear goals, audiences, messaging, and success metrics.

You will own planning, collaborate with cross-functional partners, develop high-quality briefs, manage approvals, and drive campaign effectiveness in technology, product, or supply-chain contexts.