Associate Director, Graduate Enrollment Marketing – Enrollment Management

Carnegie Mellon University; Pittsburgh (Allegheny County); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, prescription, dental, and vision insurance

Retirement savings program

Tuition benefits

Paid time off

Fitness center access

Free transit pass

Job summary

Carnegie Mellon University is seeking an Associate Director of Graduate Enrollment Marketing responsible for defining and executing a graduate recruitment marketing framework across the university. This role involves collaborating with various departments and external agencies to enhance visibility and generate qualified leads.

The ideal candidate will have at least 8–10 years of marketing experience, expertise in CRM systems, and strong project management skills. Benefits include comprehensive insurance coverage and a free Pittsburgh Regional Transit bus pass.

Qualifications

• Minimum of 8–10 years of progressive marketing experience focused on strategic development.
• Proven experience utilizing a CRM system for audience segmentation and campaign execution.
• Demonstrated ability to lead complex, cross‑functional projects.

Responsibilities

• Lead development of graduate enrollment marketing strategy to increase visibility.
• Manage and optimize paid media campaigns on digital platforms.
• Cultivate relationships with academic teams for centralized marketing strategies.

Skills

Audience segmentation

Digital campaign management

Strategic development

Project management

Collaboration across departments

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

CRM system (Slate preferred)

Job description

Associate Director of Graduate Enrollment Marketing is responsible for defining and executing a comprehensive, sustainable graduate recruitment marketing framework across Carnegie Mellon University, collaborating closely with University Communications and Marketing.

Core Responsibilities

• Serve as lead and manager in developing and executing a comprehensive graduate enrollment marketing strategy to increase visibility, generate qualified leads, and support enrollment goals across CMU’s graduate program portfolio.
• Drive the development, implementation, and continuous optimization of an institution‑wide graduate recruitment marketing plan, building a robust, measurable, and sustainable framework that supports the marketing efforts of individual Colleges and Programs.
• Serve as the primary liaison with external marketing and research agencies, guiding market research initiatives, overseeing strategy development, and directing the creation of core campaign assets.
• Plan, develop, launch, and serve as subject‑matter expert on paid media campaigns across digital platforms (Google, LinkedIn, Meta, etc.) to drive lead generation and applications. Lead day‑to‑day campaign management and optimization via audience and keyword research, testing, and other best practices.
• Plan, develop, and launch organic marketing initiatives across web, email, print, and other channels to build awareness and drive lead generation that supports applicant growth for graduate programs. Strategically manage the overarching website presence and user journey for graduate programs, incorporating SEO strategies and best practices to increase visibility, boost organic traffic, and generate qualified leads.
• Utilize enrollment data and market insights to inform segmentation, messaging, and budget allocation decisions, optimizing strategies for prospect generation and application volume. Conduct quarterly reviews of website performance and user engagement metrics to identify opportunities for optimization and content enhancement.
• Lead the development and management of sophisticated audience segmentation and personalized communication flows for graduate prospects within the Slate CRM system, ensuring messaging is tailored to advanced‑degree seekers.
• Cultivate strong, collaborative relationships with leadership, admissions, and marketing teams across CMU’s academic Colleges and Departments to understand priorities, promote participation, and secure buy‑in for centralized marketing strategies.
• Work closely with University Communications and Marketing to ensure consistent branding, messaging, and visual identity standards are applied across all graduate marketing materials and to support the development of compelling creative for campaign assets, building the CMU graduate brand.
• Establish and report on key performance indicators (KPIs) for graduate recruitment marketing efforts, presenting data‑driven insights and recommendations to academic and administrative leadership.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field required; Master’s degree preferred.
• Minimum of 8–10 years of progressive marketing experience, with a significant focus on strategic development and digital execution; dedicated experience in higher education graduate enrollment marketing preferred.
• Proven, hands‑on experience utilizing a CRM system (Slate preferred) for audience segmentation, communication flow development, and campaign execution.
• Expertise in audience segmentation, multi‑channel campaign management, and working with external agencies.
• Ability to lead complex, cross‑functional projects and influence stakeholders at all organizational levels; excellent written and verbal communication, negotiation, and project management skills; ability to collaborate across departments.
• Demonstrated ability to develop and launch coordinated paid media campaigns across a variety of digital platforms.
• A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.

Requirements

• Successful pre‑employment background check.

Benefits

Employees enjoy medical, prescription, dental, and vision insurance; a retirement savings program with employer contributions; tuition benefits; paid time off; observed holidays; and life and accidental death and disability insurance.

Additional perks include a free Pittsburgh Regional Transit bus pass, access to the Family Concierge Team for childcare needs, fitness center access, and more.

Additional Information

• Sponsorship: Applicants must be legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity.

Equal Opportunity Statement

Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.

Location

Pittsburgh, PA