Graduate Programs Marketing Lead - Data-Driven

Carnegie Mellon University; Pittsburgh (Allegheny County); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Tuition benefits

Paid time off

Health insurance

Dental & vision coverage

Transit pass

Job summary

Carnegie Mellon University’s Heinz College seeks a data-driven, strategic marketer to lead marketing efforts for our portfolio of graduate programs. The role focuses on developing multi-channel campaigns, content strategy, and audience insights to attract outstanding applicants.

You will measure KPI-driven results, optimize enrollment funnel, and manage the program web presence with strong storytelling and SEO alignment. Collaboration and analytical mindset are essential for success in this role.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred.
• At least 3 years of marketing and communications experience.
• Proficiency with Canva or Adobe Creative Suite a plus.
• Industry certifications a plus.

Responsibilities

• Create, manage, and execute marketing strategy for the Heinz portfolio of Masters Degree programs.
• Lead masters degree program content strategy and coordinate with internal/external resources.
• Analyze funnel performance and identify opportunities to improve awareness and inquiry.
• Own the graduate degree program web presence with SEO and storytelling.

Skills

Marketing strategy

Audience insights

Analytics & KPIs

Content strategy

Cross-department collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Adobe Creative Suite

Job description

Carnegie Mellon University’s Heinz College seeks a data-driven, strategic marketer to lead marketing efforts for our portfolio of graduate programs. The role focuses on developing multi-channel campaigns, content strategy, and audience insights to attract outstanding applicants.

You will measure KPI-driven results, optimize enrollment funnel, and manage the program web presence with strong storytelling and SEO alignment. Collaboration and analytical mindset are essential for success in this role.