Graduate Enrollment Marketing Strategy Lead

Carnegie Mellon University; Pittsburgh (Allegheny County); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, prescription, dental, and vision insurance

Retirement savings program

Tuition benefits

Paid time off

Fitness center access

Free transit pass

Job summary

Carnegie Mellon University is seeking an Associate Director of Graduate Enrollment Marketing responsible for defining and executing a graduate recruitment marketing framework across the university. This role involves collaborating with various departments and external agencies to enhance visibility and generate qualified leads.

The ideal candidate will have at least 8–10 years of marketing experience, expertise in CRM systems, and strong project management skills. Benefits include comprehensive insurance coverage and a free Pittsburgh Regional Transit bus pass.

Qualifications

• Minimum of 8–10 years of progressive marketing experience focused on strategic development.
• Proven experience utilizing a CRM system for audience segmentation and campaign execution.
• Demonstrated ability to lead complex, cross‑functional projects.

Responsibilities

• Lead development of graduate enrollment marketing strategy to increase visibility.
• Manage and optimize paid media campaigns on digital platforms.
• Cultivate relationships with academic teams for centralized marketing strategies.

Skills

Audience segmentation

Digital campaign management

Strategic development

Project management

Collaboration across departments

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

CRM system (Slate preferred)

Job description

Carnegie Mellon University is seeking an Associate Director of Graduate Enrollment Marketing responsible for defining and executing a graduate recruitment marketing framework across the university. This role involves collaborating with various departments and external agencies to enhance visibility and generate qualified leads.

The ideal candidate will have at least 8–10 years of marketing experience, expertise in CRM systems, and strong project management skills. Benefits include comprehensive insurance coverage and a free Pittsburgh Regional Transit bus pass.