Remote Senior Digital Strategy Lead Higher Ed

Carnegie; United States; Remote; USD 90,000 - 100,000; Full time

Job summary

Carnegie is seeking an Assistant Director, Digital Strategy to lead digital strategy across a portfolio of higher education accounts, including paid search, display, streaming, and paid social. You will own budget allocation and communicate performance to clients.

You’ll collaborate with the Digital Marketing team, oversee Senior Digital Strategists on key accounts, and potentially manage 1–2 direct reports, shaping strategy and client outcomes.

Qualifications

• Bachelor’s degree required in Marketing or Advertising.
• 3–5 years in digital media planning or campaign execution.
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or DV360.

Responsibilities

• Provide strategic oversight across paid search, display, streaming, and paid social.
• Lead strategy calls with clients and oversee digital strategists.
• Analyze performance data and translate into actionable recommendations.
• Guide cross-team collaboration to align digital strategy with client goals.
• Mentor junior team members and manage 1–2 direct reports.

Skills

Strategic thinking

Client relationships

Communication skills

Project management

Presentation skills

Attention to detail

Education

Bachelor’s degree in Marketing or Advertising

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

DV360

Looker Studio

Job description

Carnegie is seeking an Assistant Director, Digital Strategy to lead digital strategy across a portfolio of higher education accounts, including paid search, display, streaming, and paid social. You will own budget allocation and communicate performance to clients.

You’ll collaborate with the Digital Marketing team, oversee Senior Digital Strategists on key accounts, and potentially manage 1–2 direct reports, shaping strategy and client outcomes.