Remote Digital Strategy Lead — Higher Education

Carnegiehighered; Northern (KY); Hybrid; USD 90,000 - 100,000; Full time

Job summary

Carnegie is seeking an Assistant Director of Digital Strategy to lead digital strategy for a portfolio of higher education clients. You will own planning across paid media channels and guide the client experience from strategy through reporting.

You will manage 1–2 strategists, mentor team members, and communicate insights to clients. This is a remote role with opportunities to shape cross-team processes and growth.

Qualifications

• Bachelor’s degree in Marketing or Advertising.
• 3–5 years in digital media planning and/or digital campaign execution.
• Google Ads and/or Google Analytics certifications a plus.
• Experience with Asana or other project management tools a plus.
• Strong communication and time-management skills; able to present performance to clients and internal teams.
• Ability to work independently in a remote environment.

Responsibilities

• Own digital strategy and budget allocation across higher education accounts.
• Provide strategic oversight of platform teams to ensure campaign execution and budget alignment with client goals.
• Run recurring strategy calls with clients and guide cross-team collaboration.
• Oversee Senior Digital Strategists and mentor junior staff.
• Analyze performance data and translate findings into recommendations and next steps.
• Deliver monthly and ad hoc reporting using Google Analytics, Looker Studio, and platform tools.
• Lead onboarding, training, and mentoring for direct reports.
• Stay current on digital marketing trends and propose process improvements.

Skills

Digital media planning

Campaign execution

Strategic leadership

Client relationship management

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

DV360

Education

Bachelor’s degree in Marketing or Advertising

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

DV360

Looker Studio

Job description

Carnegie is seeking an Assistant Director of Digital Strategy to lead digital strategy for a portfolio of higher education clients. You will own planning across paid media channels and guide the client experience from strategy through reporting.

You will manage 1–2 strategists, mentor team members, and communicate insights to clients. This is a remote role with opportunities to shape cross-team processes and growth.