Director of Digital Marketing & Brand Experience (Remote)

Midwest Veterinary Supply, Inc.; Madison (WI); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Life and AD&D insurance

Short- and Long-Term Disability

401k plan

Paid holidays

Paid Time Off

Job summary

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate our marketing strategy into an integrated digital demand and customer engagement program.

You will lead channels including website, SEO/SEM, paid media, email, and analytics to drive awareness, engagement and growth. In this remote leadership role, you will partner with Marketing and Sales to shape campaigns, optimize the digital customer journey, and mentor a high-performing team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 7+ years of progressive digital marketing experience including strategy, campaigns, analytics.
• Experience across digital demand generation, website/content management, SEO/SEM, paid media, email/automation and social.

Responsibilities

• Translate business goals into integrated digital campaigns aligned with marketing strategy.
• Lead digital channels including website, SEO/SEM, paid media, email, social and analytics.
• Collaborate with Sales, ecommerce, IT and other partners to improve customer journeys.
• Establish and monitor digital performance indicators and optimize campaigns.
• Provide actionable insights to leadership and drive testing and continuous improvement.

Skills

Digital marketing strategy

Campaign management

Analytics & measurement

Cross-functional leadership

B2B marketing

Customer experience optimization

Team leadership

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Google Analytics

Google Ads

CRM systems

Marketing automation tools

Content management systems

Job description

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate our marketing strategy into an integrated digital demand and customer engagement program.

You will lead channels including website, SEO/SEM, paid media, email, and analytics to drive awareness, engagement and growth. In this remote leadership role, you will partner with Marketing and Sales to shape campaigns, optimize the digital customer journey, and mentor a high-performing team.